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Market Insights Snapshot
In July 2026, SKOSHA’s mix tilted toward Pre-Roll at 56.54% share while Flower held 43.46%, with Pre-Roll up 26.58% year over year and 1.84% month over month versus Flower down 4.24% YoY and 0.67% MoM. This shift coincided with an average price that rose 22.78% YoY to $22.10 and a brand-level sales increase of 11.05% YoY, indicating that unit velocity is increasingly concentrated in Pre-Roll even as Flower volume softens. With Flower ranked 38th in Ontario and Pre-Roll gaining mix, the data implies the brand’s growth is being pulled by convenience formats while traditional Flower positioning is slipping in relative rank.
The combined 26.58% YoY growth and 1.84% MoM uptick in Pre-Roll alongside a 4.24% YoY decline and 0.67% MoM dip in Flower suggests SKOSHA is trading consumers into higher-priced, ready-to-use options as prices climbed 22.78% YoY. Given a 56.54% Pre-Roll share and a Flower category rank of 38 in Ontario, the portfolio is skewing toward occasions favoring immediacy, which implies near-term positioning should prioritize depth in Pre-Roll assortments while Flower requires differentiation to prevent further rank stagnation and protect the 43.46% revenue base.
Competitive Landscape
SKOSHA ranks #38 in ON Flower in July 2026, down 4 positions year over year from #34 and up 2 positions versus April 2026 when it sat at #40; the brand’s peak of #32 in September 2025 indicates a 6-rank slide from its best position while the recent quarter delivered a 5% positional recovery relative to that peak gap. In contrast, Shred moved from #2 to #1 with a 17.2% YoY sales increase, while Spinach climbed from #4 to #2 with 31.1% YoY growth, and Back Forty / Back 40 Cannabis slipped from #1 to #4 alongside a -5.4% YoY decline; these directional shifts imply SKOSHA’s middling rank mobility is being outpaced by top-tier movers, and the net trend suggests stabilization rather than a return to its September 2025 peak without a share-accretive change.
Notable Products
Purple Caviar (3.5g) posted the steepest decline at -42.13% and slid to rank 8, while Crab Cakes (3.5g) fell -13.26% to rank 2, indicating a bifurcation within Flower as Crab Cakes (7g) simultaneously advanced +33.11% to rank 6. Two Pre-Roll leaders, Crab Cakes Pre-Roll 3-Pack (1.5g) at rank 1 with +2.23% and Crab Cakes Pre-Roll 10-Pack (5g) at rank 4 with +0.66%, paired with Storm Pre-Roll 10-Pack (5g) at rank 5 with +3.33%, show Pre-Roll stability even as Flower volatility widens. The concentration of Crab Cakes across three top-6 positions, spanning both Pre-Roll and Flower, implies a portfolio tilt toward a single franchise format that can buffer softness in secondary Flower SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
