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In October 2026, The Center’s mix remained concentrated in Flower at 86.93% share (ranked 23 in Colorado Flower), with Pre-Roll comprising 13.07% and rapidly expanding. Flower sales fell 14.93% year over year while rising 10.39% month over month, and Pre-Roll surged 178.49% year over year alongside a 39.55% month-over-month lift, against a brand-level average price that declined 3.12% year over year to $4.58. The pattern indicates a pivot where Pre-Roll momentum is offsetting Flower contraction on a yearly basis while amplifying monthly gains, implying a rebalancing toward formats with faster velocity at lower unit prices.
The October 2026 shifts imply that The Center is moving from a single-format dependency toward a two-format portfolio that can flex across demand cycles: a Flower-heavy base delivering scale, and Pre-Roll capturing incremental trips and impulse. With Flower still 86.93% of sales but down 14.93% year over year versus Pre-Roll up 178.49% and expanding to 13.07% share, the brand’s positioning is evolving toward value-accessible entry points that protect traffic during price compression while preserving core Flower ranking at 23 in Colorado. This mix suggests headroom to trade shoppers between formats to smooth volatility, using Pre-Roll’s 39.55% month-over-month growth alongside Flower’s 10.39% month-over-month lift to stabilize revenue while the annual Flower decline is worked down.
Competitive Landscape
The Center sits at rank #23 in Colorado Flower in October 2026, down 10 positions year over year from #13 and 4 positions below its July 2026 standing of #19, while its peak of #11 in January 2026 underscores a 12-rank slide from its high-water mark; in contrast, Good Chemistry Nurseries moved up from #3 to #1 and Dro climbed from #22 to #4 alongside a 260.48% year-over-year sales increase, indicating that The Center’s relative decline is being driven more by competitor acceleration than category contraction, and implying that without near-term share recovery the brand is likely to drift toward the mid-20s rather than reattain a top-15 position.
Notable Products
The Center leans on Flower formats in October 2026, with Hybrid and Hybrid - Popcorn together accounting for 72.3% of sales, led by Gary Payton x Runtz Popcorn (Bulk). That concentration means most of its revenue comes from bulk Hybrid flower and popcorn packs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
