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Back in the Daze is stocked at 14 licensed dispensaries across Colorado, with the deepest coverage in Aurora, Denver, Broomfield, Colorado Springs, and Fort Collins. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Back in the Daze concentrated 57.39% of sales in Pre-Roll and 42.61% in Flower, with Pre-Roll down 18.47% month over month while Flower fell 33.90% month over month; this widened the Pre-Roll lead despite both categories contracting. The average price divergence, at $4.98 in Pre-Roll versus $23.45 in Flower, coupled with a rank of 22 in Pre-Roll within Colorado, indicates the brand's volume is anchored in lower-priced units while higher-ticket Flower is more volatile; the pattern suggests the portfolio is tilting further toward unit-driven Pre-Roll to stabilize share as Flower retrenches.
With Pre-Roll now holding a 14.77 percentage-point advantage over Flower and logging a smaller monthly decline (18.47% vs. 33.90%), the mix is shifting toward products that can defend rank positions in price-sensitive baskets; this sets a path where incremental share gains are more achievable in Pre-Roll than in Flower. Given a September 2026 average brand price of $7.49 against the category-level anchors of $4.98 and $23.45, maintaining mid-pack affordability while leaning into Pre-Roll scale can support a climb from rank 22 in Colorado if Flower exposure is selectively pruned and Pre-Roll assortment breadth is expanded.
Competitive Landscape
Back in the Daze sits at rank #22 in CO Pre-Roll in September 2026, with no year-over-year rank available, and it has climbed 17 positions since June 2026 (from #39 to #22) while setting a peak at #22 in September 2026; by comparison, Cali-Blaze moved from #2 to #1 year over year and Be One Kind jumped from #22 to #4 alongside a 463.7% sales increase, indicating that Back in the Daze’s rapid three-month ascent is occurring amid aggressive upward mobility from top-tier rivals and implies a trajectory that can sustain mid-tier share gains if momentum persists against faster risers.
Notable Products
Lemon Skunk Pre-Roll (1g) posted the steepest decline at -68.4% MoM while sliding to rank 9, and Sour Diesel Pre-Roll (1g) fell -64.2% MoM at rank 7, signaling churn at the lower end despite overall category velocity. In contrast, New York City Diesel Pre-Roll (1g) jumped +85.1% MoM into rank 2 while Blue Dream Pre-Roll (1g) rose +48.9% MoM to hold rank 1, with the top two accounting for outsized momentum even as Golden Goat Pre-Roll (1g) dipped -5.0% at rank 5. Nine of the top ten are Pre-Roll SKUs, and Super Silver Haze (3.5g) Flower sits at rank 10 with $23,863 in September 2026, indicating assortment weight is concentrated in combustion formats rather than Flower. The pattern implies Back in the Daze is leaning into a winner-take-most Pre-Roll mix where a few fast-rising SKUs offset steep laggards, pointing to focused support on high-velocity strains over broad SKU proliferation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
