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Where to Buy
Back in the Daze is stocked at 14 licensed dispensaries across Colorado, with the deepest coverage in Aurora, Denver, Thornton, Fort Collins, and Glenwood Springs. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Back in the Daze concentrated almost entirely in two segments in August 2026, with Pre-Roll at 52.61% share and Flower at 47.39% share. Month over month, Pre-Roll expanded by 163.41% while Flower declined by 2.24%, and the average price gap between Pre-Roll at $4.90 and Flower at 23.54 suggests mix-driven volume shifts rather than uniform category momentum. In Colorado, the brand’s Pre-Roll placement at rank 22 indicates mid-pack presence within the segment, paired with a category mix that tilted toward lower-price units and away from higher-price Flower; taken together, the pattern implies the brand is using Pre-Roll scale to capture trips while ceding some premium-weighted Flower contribution.
The 163.41% MoM surge in Pre-Roll against a 2.24% MoM decline in Flower repositions Back in the Daze toward value-forward baskets, especially given the $4.90 Pre-Roll average versus 23.54 in Flower, and a 52.61% to 47.39% share split that now favors volume-led items. Holding rank 22 in Colorado Pre-Roll alongside a mix pivot implies the brand’s near-term differentiation relies more on accessible price tiers than on premium trade-up; the thesis is that sustained growth will depend on converting Pre-Roll traffic into higher-margin formats or defending the lower-price position as Flower softens.
Competitive Landscape
Back in the Daze sits at rank #22 in CO Pre-Roll as of August 2026, with no year-over-year rank reported, and it matched its three-month position at #22 while also marking a peak rank of #22 in August 2026; this flat rank profile contrasts with competitors where Green Label Cannabis held #1 both this year and last year despite a -30.1% sales change, and Cali-Blaze edged up from #3 to #2 alongside a 19.7% sales increase. Meanwhile, Green Dot Labs moved from #4 to #3 with a 55.1% rise and Kaviar slid from #2 to #4 with a -41.5% decline, while the volatility at the top is underscored by Be One Kind jumping from #28 to #5 on 292.8% growth; the pattern implies that Back in the Daze’s static #22 position during rapid upward and downward shifts above it signals opportunity to gain share if it can convert competitor churn into incremental rank lift.
Notable Products
GMO Pre-Roll (1g) delivered the standout move in August 2026 with a +556.5% month-over-month surge to $32,637 and vaulted to rank 1, while Lemon Skunk Pre-Roll (1g) also spiked +343.5% to rank 4, indicating demand concentrated in a few fast-accelerating SKUs. Sour Diesel Pre-Roll (1g) climbed +135.0% to rank 2, and four of the top ten are Pre-Roll SKUs ranked 1 through 4, suggesting Pre-Rolls are outpacing the lone Flower entry Golden Goat (3.5g) at rank 10 with a more modest +11.8%. The pattern implies Back in the Daze is shifting commercial traction toward single-gram Pre-Rolls, using rapid movers to capture share at the top of the ranking while Flower holds a supporting role.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
