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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Twisted Buds derived 53.26% of sales from Pre-Roll and 46.74% from Flower, with Pre-Roll up 6,129.01% year over year and 13.27% month over month, while Flower rose 871.77% year over year but slipped 1.11% month over month. Average price fell 63.83% year over year to $6.11, with Pre-Roll priced at $3.82 and Flower at $19.37, indicating mix-driven price compression as lower-priced Pre-Roll expanded. With Pre-Roll ranked 30th in Massachusetts, the tilt toward value Pre-Rolls and the contrasting -1.11% MoM in Flower imply the portfolio’s immediate growth engine is Pre-Roll scale rather than premiumized Flower.
The combination of a 13.27% MoM rise in Pre-Roll alongside a -1.11% MoM contraction in Flower, together with a 6,129.01% Pre-Roll YoY surge versus 871.77% in Flower, suggests positioning anchored in high-velocity, low-price Pre-Rolls rather than higher-ticket Flower. The 53.26% category share for Pre-Roll against 46.74% for Flower, coupled with a 63.83% YoY decline in average price and a $3.82 Pre-Roll price point, implies a deliberate trade-down capture strategy that boosts unit throughput but risks diluting average revenue per unit; maintaining the 30 rank in Massachusetts will likely depend on sustaining Pre-Roll momentum while stabilizing Flower mix to prevent further price compression.
Competitive Landscape
Twisted Buds sits at rank #30 in MA Pre-Roll in June 2026, a climb of 195 positions from #225 year over year and a 24-place rise from #54 in March 2026; this new peak rank of #30 coincides with June 2026. In contrast, Jeeter held steady at #1 year over year while growing sales 17.24%, and Cali-Blaze surged from #32 to #2 with a 472.46% sales increase, indicating that Twisted Buds’ rapid rank recovery is occurring alongside faster top-tier acceleration. The pattern implies Twisted Buds is moving from fringe to mid-tier consideration, but the pace of improvement needs to bridge a widening performance gap versus the leaders to sustain share gains.
Notable Products
Chubby Chaser Pre-Roll (1g) posted the sharpest move in June 2026 with +20.6% MoM while holding rank 7, whereas Super Boom Pre-Roll (1g) slipped -4.8% MoM at rank 10, and Strawberry Cookies Pre-Roll (1g) edged down -3.3% MoM at rank 4. Dream Cream Pre-Roll (1g) advanced +16.7% MoM at rank 3, but Stud Muffin Pre-Roll (1g) was comparatively flat at +2.7% MoM at rank 2, indicating mixed momentum within the upper tier. All top-10 items are Pre-Roll SKUs, with Zombie Apocalypse Pre-Roll (1g) anchoring rank 1 on $22,758 in June 2026, which concentrates demand in a single format and implies Twisted Buds is leaning into depth within Pre-Rolls rather than diversifying across categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
