Data Snapshot: Aug 04, 2026
$500K+

Jul-2026

Sales

Strong Growth

Trend

6-Month

28

Product Count

SKUs

$65.3

Avg Price

10648.1%

YoY Sales Change

56.8%

YoY Price Change

Unbranded

Where to Buy

Unbranded is stocked at 38 licensed dispensaries across New Jersey, Massachusetts, and Oregon, 23 of them in New Jersey, with the deepest coverage in Bridgeton, Camden, Eatontown, Egg Harbor City, and Egg Harbor Township. Search by ZIP code or city below to find the closest one.

https://headsetstorage.blob.core.windows.net/brand-stores/11507.json?v=20260804
Unbranded Sales

Market Insights Snapshot

Unbranded Historical Sales by Category

In July 2026, Unbranded’s mix concentrated entirely in Flower at 100.0% share, with no other categories contributing, while the brand’s Flower sales rose 10,648.12% year over year and 12.69% month over month. Average price reached $65.30 with a 56.84% YoY increase, and the brand sat at rank 29 in Flower in New Jersey; this combination of a single-category footprint and double‑digit MoM growth implies the brand is in an expansion phase that relies on price-led gains within one lane rather than cross-category breadth.

The sustained 100.0% category concentration alongside a 10,648.12% YoY surge and a 12.69% MoM uptick, paired with a 56.84% YoY rise in average price and a rank of 29 in New Jersey Flower, indicates pricing power is being tested to build rank within a narrow focus. The pattern implies Unbranded is trading depth for breadth: maintaining a single-category strategy to climb from rank 29 while using higher price points to fund growth, which could support further rank gains if velocity holds but leaves exposure if price sensitivity increases.

Jul-2026 Rank
Flower
29
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
100.0%
$65.30
+10648.1%
+12.7%
Unbranded

Competitive Landscape

Unbranded sits at rank #29 in New Jersey Flower, up 25 positions from #54 in April 2026 and just one spot off its peak rank of #28 reached in June 2026; the three-month climb equates to a 46.3% rank improvement while the month-over-month slip from #28 to #29 is a 3.6% decline in rank position density. Against the leaders, Ozone holds #1 despite a -13.1% year-over-year sales change, while Find. advanced to #2 with a 128.97% year-over-year increase and Simply Herb is #3 with 35.87% year-over-year growth, indicating Unbranded’s rank gains are occurring amid both contraction at the top and outsized growth just below; this trajectory implies Unbranded is transitioning from fringe to mid-tier, but sustaining momentum will require offsetting faster comp growth from ranks #2–#4.

Unbranded market ranking for NJ Flower

Unbranded

Notable Products

Some Pulp Mixed Buds Shake (28g) posted the largest movement in July 2026 with +70.6% month over month while jumping into rank 7, contrasted by Bulbz (28g) plunging -56.3% MoM to rank 3. Bulbz Mixed Buds (28g) held rank 1 with a -5.3% MoM dip, and Flower Some Pulp Shake (28g) rose +32.6% MoM at rank 8, with Turndown Service Shake (28g) up +34.9% MoM at rank 6. Eight of the top ten are Flower Shake or Mixed Buds formats, and Island Drip Mixed Buds (28g) entered at rank 2 alongside Gas Lit Shake (28g) at rank 4, concentrating volume into value-oriented bulk packs even as one premium 28g SKU shed over $38,626 in sales. The pattern implies Unbranded’s product mix is tilting toward budget-friendly shake and blends, signaling a shift to price-sensitive buyers and away from standalone premium 28g offerings.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Bulbz Mixed Buds (28g)
Flower
>10
7
4
1
1
-5.3%
Island Drip Mixed Buds (28g)
Flower
>10
>10
>10
>10
2
Bulbz (28g)
Flower
>10
5
1
2
3
-56.3%
Gas Lit Shake (28g)
Flower
>10
>10
>10
>10
4
Agent Z Smalls (28g)
Flower
>10
1
5
>10
5
Turndown Service Shake (28g)
Flower
>10
>10
>10
8
6
+34.9%
Some Pulp Mixed Buds Shake (28g)
Flower
>10
>10
>10
6
7
+70.6%
Flower Some Pulp Shake (28g)
Flower
>10
>10
>10
10
8
+32.6%
Berry Medley Shake (28g)
Flower
>10
>10
>10
>10
9
White Hot Guava Shake (7g)
Flower
>10
>10
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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