Data Snapshot: Nov 03, 2026
$500K+

Oct-2026

Sales

Neutral

Trend

6-Month

55

Product Count

SKUs

$15.7

Avg Price

32.5%

YoY Sales Change

-35.4%

YoY Price Change

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Verde Valley Cannabis

Where to Buy

Verde Valley Cannabis is stocked at 24 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Inkster, and Roseville. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/13204.json?v=20261102
Verde Valley Cannabis Sales

Market Insights Snapshot

Verde Valley Cannabis Historical Sales by Category

Verde Valley Cannabis concentrated 99.81% of October 2026 sales in Flower, with Pre-Roll holding 0.19% share, while Flower grew 32.21% year over year and 83.80% month over month. Average price fell 35.37% year over year to $15.70 as Flower averaged $15.70 and Pre-Roll averaged $22.68, suggesting volume gains outpaced price compression. With the Flower category ranked 43 in Michigan and the brand’s overall sales up 32.46% year over year, the mix signals a volume-led expansion concentrated in a single category rather than a broad-based portfolio lift; the pattern implies the brand is leaning into price elasticity within Flower to accelerate unit throughput.

The 83.80% month-over-month surge in Flower alongside an 18.94% month-over-month uptick in Pre-Roll indicates the brand’s demand is highly sensitive to Flower availability and pricing, while secondary formats contribute minimally at 0.19% share. Coupled with a 1043.51% sales increase over 24 months and a rank position of 43 in Michigan Flower, the current configuration implies a scale-first positioning anchored in Flower that trades margin for share velocity; to improve resilience, the data suggests selectively seeding Pre-Roll to lift mix diversity without diluting the Flower-led acquisition engine.

Oct-2026 Rank
Flower
#43
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
99.8%
$15.70
+32.2%
+83.8%
Pre-Roll
0.2%
$22.68
—
+18.9%
Verde Valley Cannabis

Competitive Landscape

Verde Valley Cannabis is ranked #43 in MI Flower in October 2026, improving 25 positions from #68 year over year, and rebounding 114 ranks from #157 three months ago; however, it remains 26 spots below its peak of #17 from May 2025 and trails top-tier momentum where Journey rose from #7 to #2 while expanding sales by 85.14%, and Pro Gro advanced from #6 to #3 with 46.77% sales growth. Against a shifting top five where High Minded held #1 year over year with 23.40% growth and Society C slipped despite a #5 position and a -22.46% sales change, Verde Valley Cannabis’s climb suggests recovery is underway but not yet translating into top-quintile competitiveness, implying the brand must convert short-term rank gains into sustained share capture to avoid oscillating below the top 20.

Verde Valley Cannabis category ranking vs. nearest competitors
Verde Valley Cannabis

Notable Products

Verde Valley Cannabis leans heavily on Flower, with Hybrid accounting for 63.0% of October 2026 sales and Shake and Trim adding 24.6%. That concentration in Flower formats means most of its sales come from bulk Hybrid and value Shake offerings, so the brand’s revenue largely rides on these two form factors.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Zuyaqui (Bulk)
Hybrid
14.4%
$81.36
+516.0%
—
Zour Runtz (Bulk)
Hybrid
13.2%
$65.46
+395.6%
+5240.5%
Lithium OG (Bulk)
Hybrid
11.1%
$82.77
+526.6%
+1021.9%
Tiger Runtz (Bulk)
Hybrid
6.6%
$56.21
+325.5%
+360.3%
Banana Macaroon (Bulk)
Hybrid
5.0%
$19.55
+48.0%
+120.5%
Toad Venom (Bulk)New
Hybrid
4.2%
$47.11
+256.7%
+2.5%
Cotton Candy Shake (28g)New
Shake and Trim
4.0%
$5.03
-66.1%
New
Red Velvet Runtz Shake (28g)New
Shake and Trim
3.1%
$5.04
-66.0%
+427.8%
Toad Venom Shake (28g)New
Shake and Trim
2.2%
$4.95
-66.6%
+271.9%
King Louis Smalls (Bulk)
Indica - Popcorn
2.1%
$27.67
-21.8%
-5.8%

Peer avg: average price of the same product type and package size in the same states that month.

View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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