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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Vapor Pens accounted for 93.36% share while Pre-Roll held 6.64%, with Vapor Pens declining 20.87% month over month and Pre-Roll inching up 1.46% month over month. Within Vapor Pens, Yard / Y*rd’s average price sat at $33.50 versus a brand-wide average of $32.66, indicating a premium that coincided with the category’s rank position of 39 in British Columbia. The pattern implies a reliance on a single category that is contracting month over month while a smaller Pre-Roll foothold is expanding, pressuring overall velocity and suggesting portfolio concentration risk.
The shift—down 20.87% MoM in Vapor Pens alongside a 1.46% MoM rise in Pre-Roll—suggests Yard / Y*rd’s positioning is tethered to a volatile flagship where small share changes have outsized impact, while a nascent Pre-Roll lane offers incremental diversification. Holding a rank of 39 in Vapor Pens in British Columbia while carrying a roughly $0.84 price premium over the brand average points to a strategy that trades on price-positioning in the core segment, implying the brand may need either deeper differentiation in Vapor Pens or deliberate expansion of Pre-Roll to rebalance risk.
Competitive Landscape
Yard / Y*rd sits at rank 39 in BC Vapor Pens in July 2026, down 3 positions from rank 36 in April 2026, while also trailing its peak rank of 32 from February 2026 by 7 places; meanwhile, Spinach climbed from rank 3 year over year to rank 1 and expanded sales by 160.39%, and BoxHot slipped from rank 1 to rank 2 with a 16.68% sales decline, indicating category leadership is concentrating at the top as middle-tier brands lose ground. With Yard / Y*rd’s 3-position slide over three months and a 7-position gap from its February 2026 peak occurring alongside Back Forty / Back 40 Cannabis rising to rank 5 with 43.10% YoY sales growth, the pattern implies Yard / Y*rd is ceding share to faster-advancing leaders and must reverse sequential rank erosion to avoid further down-tier drift.
Notable Products
Bottle Cap Classic Distillate Cartridge (1g) posted the sharpest movement in July 2026 with a -71.9% month-over-month drop and slid to rank 6, while Classic Lemonade Diamonds Disposable (1g) held rank 1 despite a -10.0% decline. Blueberry Rocket Diamonds Disposable (1g) stayed at rank 2 with a -9.0% change, and Lemonade Classic Distillate Cartridge (1g) rose to rank 5 on a +5.2% uptick. With four of the top ten concentrated in Vapor Pens, the pattern points to a portfolio leaning on disposables for rank stability even as certain distillate SKUs reset lower.
Fruit Punch Bowl Distillate Cartridge (1g) fell -25.6% at rank 4, contrasting with Fruit Punch Bowl Infused Pre-Roll 3-Pack (1.5g) inching up +1.5% at rank 3 and generating $7,610. The diverging outcomes across the same flavor family and the -71.9% collapse of Bottle Cap Classic Distillate Cartridge (1g) indicate formulation mix and format matter more than flavor alone for retention and velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
