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Where to Buy
2x Baked is stocked at 41 licensed dispensaries across New York, with the deepest coverage in New York, Brooklyn, Queens, Yonkers, and Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, 2x Baked’s mix was concentrated in Edible at 94.57% share with a month-over-month decline of 18.60%, while Pre-Roll held 2.59% share with a 73.25% MoM drop and Concentrates at 2.84% share fell 8.87% MoM; average prices diverged, with Edible at $14.46 versus Pre-Roll at $34.14. The Edible rank in New York stood at 49, placing the brand mid-pack relative to category breadth, and the concentration alongside outsized MoM contraction implies the portfolio is over-levered to a single category where short-term velocity softened.
With 94.57% of sales tied to Edible and the steep 73.25% MoM contraction in the smaller Pre-Roll segment, the brand’s exposure is skewed: price-sensitive Edible ($14.46) anchors volume while premium-priced Pre-Roll ($34.14) lacks cushioning scale. Holding rank 49 in New York Edibles amid an 18.60% MoM decline suggests a defensive posture is required, implying near-term share stability depends on shoring up Edible repeat while selectively rebuilding Pre-Roll contribution to diversify risk.
Competitive Landscape
2x Baked sits at rank #49 in New York Edible for September 2026, improving 2 positions from June 2026’s #51 and sitting 5 spots below its August 2026 peak at #44; with year-over-year rank unavailable, the month-over-month climb of 3.9% in rank position (from #51 to #49) contrasts with a 10.2% retreat from the August 2026 peak to September 2026. Against competitors, Camino moved up year over year from #2 to #1 while Wyld advanced from #3 to #2, whereas Off Hours fell from #1 to #3 alongside a -28.1% sales change; these shifts indicate the top tier is consolidating upward mobility while middle ranks remain fluid. The pattern implies 2x Baked’s modest quarter-on-quarter rank lift but slippage from the August 2026 peak points to intermittent gains that require sustained velocity to avoid being outpaced by ascending leaders.
Notable Products
Blueberry Peach Gummies 10-Pack (100mg) posted the steepest decline at -87.8% MoM in September 2026 and slid to rank 8, while Papaya Bomb x Trop Cherry Infused Pre-Roll (1.5g) fell -86.7% to rank 9; this contrasts with Sugar Cookies 10-Pack (100mg) as the only top-5 SKU with growth at +6.4% and rank 3. At the top, Rainbow Cookie (10mg) retained rank 1 despite a -14.9% MoM drop, and Chocolate Chip Cookies 10-Pack (100mg) held rank 2 with a -27.6% decline, indicating that four of the top five are Edible SKUs but the category is bifurcating between stable leaders and collapsing long-tail variants. The pattern implies 2x Baked is consolidating around a few flagship Edible cookies while exiting or deprioritizing breadth plays in gummies and infused pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
