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Where to Buy
2x Baked is stocked at 38 licensed dispensaries across New York, with the deepest coverage in New York, Brooklyn, Queens, Yonkers, and Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, 2x Baked concentrated 89.51% of sales in Edible, down 12.70% month over month, while Pre-Roll expanded to a 7.22% share with a 123.94% MoM increase and Concentrates reached 3.26% share on a 45.60% MoM gain; the average price across the portfolio was $14.97. Within New York Edible, the brand held rank 47, indicating a long tail presence even as Pre-Roll and Concentrates outpaced Edible in MoM growth; this mix shift implies the brand is reallocating velocity away from its core toward faster-moving form factors to stabilize total throughput despite a double-digit Edible decline.
The divergence between a 12.70% MoM drop in Edible and triple- to mid-double-digit MoM gains in Pre-Roll (123.94%) and Concentrates (45.60%) suggests the brand is testing or scaling impulse and potency-led formats to improve shelf relevance relative to a rank of 47 in New York Edible. With Edible still at 89.51% share but shrinking, and non-Edible now 10.49% combined share, the pattern implies a hedging strategy: protecting Edible distribution while pursuing higher-ticket Pre-Roll (avg price $38.15) and basket-builder Concentrates (3.26% share) to elevate mix margin and create secondary points of entry that can lift overall rank if sustained.
Competitive Landscape
2x Baked sits at rank 47 in New York Edible for August 2026, improving 30 positions from rank 77 in May 2026 while remaining below its peak of rank 44 in July 2026; the absence of a year-over-year rank baseline in August 2026 limits direct YoY placement analysis, but the three-month climb quantifies momentum. Against incumbents, Camino holds rank 1 after rising from rank 2 year over year, and Off Hours is now rank 2 after slipping from rank 1 with a 24.8% YoY sales decline, indicating that 2x Baked’s mid-pack ascent is occurring while the leader board is both consolidating at the top and redistributing share below it. The pattern implies that 2x Baked’s recent rank trajectory—up 30 places in three months but short of its July 2026 peak—signals a window to convert volatility among top competitors into sustained top-40 presence if the brand can stabilize gains beyond single-month spikes.
Notable Products
Tree Stumps Hash Rosin Infused Pre-Roll (1.5g) posted a 123.8% month-over-month jump to rank 5 in August 2026, while Sugar Cookies 10-Pack (100mg) fell 18.7% at rank 3. Rainbow Cookie (10mg) declined 13.5% yet held rank 1, whereas Chocolate Chip Cookies 10-Pack (100mg) gained 18.0% at rank 2, indicating mixed momentum at the top. Five of the top seven SKUs are Edibles, but two Gummies entries fell 69.8% and 74.4%, and overall Edible ranks span 1 through 7 even as the only Pre-Roll surged, implying portfolio reliance on Cookies with volatility in Gummies and an emerging Pre-Roll foothold that could rebalance category mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
