Data Snapshot: Nov 03, 2026
$100K+

Oct-2026

Sales

Strong Growth

Trend

6-Month

27

Product Count

SKUs

$28.35

Avg Price

329.7%

YoY Sales Change

-7%

YoY Price Change

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518 Hollow

Where to Buy

518 Hollow is stocked at 11 licensed dispensaries across New York, with the deepest coverage in Brooklyn, Cohoes, Colonie, Coxsackie, and Glens Falls. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/14520.json?v=20261102
518 Hollow Sales

Market Insights Snapshot

518 Hollow Historical Sales by Category

In October 2026, 518 Hollow’s mix concentrated in Flower at 46.47% share and Pre-Roll at 45.55% share, with Concentrates at 7.98% share; within this, Flower expanded 112.31% month over month and 249.50% year over year while Pre-Roll rose 53.44% MoM and 356.48% YoY. Concentrates posted a 1,216.87% MoM surge alongside an unreported YoY baseline, and the overall average price fell 7.00% YoY to $28.35; together with a category Flower rank of 83 in New York, this signals a rapid shift toward volume-led gains concentrated in two core formats amid a nascent third pillar.

The simultaneous 112.31% MoM acceleration in Flower and 53.44% MoM rise in Pre-Roll, paired with a 7.00% YoY price decline and a 1,216.87% MoM spike in Concentrates, implies 518 Hollow is leveraging lower price points to scale share while testing premium-adjacent extensions; the 46.47% Flower share versus 45.55% Pre-Roll indicates near-parity that can buffer seasonal swings. With a rank of 83 in New York Flower and 249.50% YoY Flower growth alongside 356.48% YoY Pre-Roll growth, the pattern implies a volume-first positioning anchored in accessible Flower and Pre-Roll with optionality to ladder consumers into higher-ticket Concentrates.

Oct-2026 Rank
Concentrates
Flower
Pre-Roll
#43
#83
#67
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
46.5%
$42.74
+249.5%
+112.3%
Pre-Roll
45.5%
$19.81
+356.5%
+53.4%
Concentrates
8.0%
$56.76
—
+1216.9%
518 Hollow

Competitive Landscape

518 Hollow sits at rank #83 in NY Flower in October 2026, improving 78 positions year over year from #161 and rising 21 spots since July 2026 from #104, marking a new peak rank of #83 in October 2026 and signaling a late-year acceleration despite earlier stagnation; meanwhile, Leal held #1 after moving up from #2 while growing sales 31.5% YoY, and Grassroots advanced from #14 to #5 with 112.3% YoY sales growth, indicating that 518 Hollow’s rank recovery is occurring alongside faster top-tier consolidation and implying that further share gains will require outpacing double-digit leaders rather than merely climbing from triple-digit ranks.

518 Hollow category ranking vs. nearest competitors
518 Hollow

Notable Products

518 Hollow leans on two formats in October 2026, with Flower at 46.2% and Pre-Roll at 51.1% of sales across Hybrid and Indica lines, while Concentrates add 8.0%. That split means most of its revenue comes from inhalable formats, with Flower and multi-pack Pre-Rolls doing the heavy lifting.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Super Boof (3.5g)
Hybrid
16.7%
$42.99
+28.8%
+107.2%
ZZ Grape (3.5g)
Hybrid
14.3%
$43.14
+29.2%
+231.0%
Superboof Pre-Roll 5-Pack (2.5g)
Hybrid - Single Strain
12.0%
$29.16
+0.2%
+135.2%
Sour Papaya (3.5g)
Hybrid
10.1%
$41.97
+25.7%
+163.4%
ZZ Grape Pre-Roll 5-Pack (2.5g)New
Hybrid - Single Strain
8.5%
$29.01
-0.4%
+252.7%
Sour Papaya Live Rosin (1g)New
Rosin
8.0%
$56.76
+5.5%
+1216.9%
Sour Papaya Pre-Roll 5-Pack (2.5g)
Hybrid - Single Strain
6.8%
$29.19
+0.3%
+93.4%
Sour Papaya Pre-Roll (1g)
Hybrid - Single Strain
4.3%
$12.83
+32.3%
+52.6%
London Pound Cake (3.5g)New
Indica
4.1%
$42.69
+37.8%
+97.8%
Super Boof Pre-Roll (1g)
Hybrid - Single Strain
4.0%
$12.96
+33.6%
+169.6%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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