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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Bonkers operated in a two-category split where Flower held 50.13% share and Pre-Roll held 49.87% share, with a -22.14% month-over-month decline in Flower sales versus a -13.82% month-over-month decline in Pre-Roll. The average price gap was wide at $103.49 in Flower versus $39.02 in Pre-Roll, while the overall blended average price landed at 56.74, indicating mix and price-position drag concentrated in Flower as volume shifted toward lower-priced units month over month; the pattern implies that a modest share edge for Flower is vulnerable given steeper sequential losses, setting up Pre-Roll to gain relative revenue weight if the current trajectory persists.
Within British Columbia Flower, Bonkers sat at rank 41 in July 2026, and the -22.14% month-over-month Flower decline, combined with near-parity category shares at 50.13% and 49.87%, indicates positioning risk concentrated in the very segment that anchors discoverability and rank. Given the higher ticket in Flower at $103.49 against $39.02 in Pre-Roll and a -13.82% month-over-month pullback in Pre-Roll that is materially smaller than Flower’s slide, the mix shift implies that maintaining or improving rank 41 will likely require stabilizing Flower velocity or deliberately leaning into Pre-Roll to defend revenue consistency, since current pricing and sequential declines suggest exposure where ranking matters most.
Competitive Landscape
Bonkers sits at rank #41 in BC Flower in July 2026, down 9 positions from #32 in April 2026, and 20 spots below its peak of #21 in May 2026; this contrasts with Big Bag O' Buds holding #1 with a year-over-year sales change of 6.4% while Good Supply advanced to #2 with a 42.9% sales increase. Compared with Spinach at #3 after a 5-place YoY climb and 25.4% sales growth, Bonkers’ 9-rank slide since April 2026 and 20-rank gap from its May 2026 peak indicate a demand retreat concentrated after May that likely signals share leakage to top-5 incumbents rather than a temporary blip.
Notable Products
Purple Lemonade Pre-Roll 14-Pack (7g) posted the steepest decline in July 2026 at -28.0% MoM while sliding to rank 2, and Purple Lemonade (14g) also fell -27.5% MoM at rank 3; by contrast, Dream Catcher Pre-Roll 14-Pack (7g) gained 10.0% MoM to rank 1 and Dream Catcher (28g) dropped -14.5% MoM at rank 4. Three of the top five are Pre-Roll SKUs, and one resin-infused blunt at rank 5 contracted -31.0% MoM against a category where the top Pre-Roll rose 10.0% MoM; the $59,635 taken by Dream Catcher Pre-Roll 14-Pack (7g) underscores that momentum is concentrating in a single flagship rather than across the line. The pattern implies Bonkers is overexposed to Purple Lemonade volatility while the Dream Catcher family is consolidating share, suggesting a pivot toward reinforcing the leading Pre-Roll and pruning underperforming variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
