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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Green Mountain Health Alliance concentrated 74.49% of sales in Pre-Roll, which grew 560.90% year over year and 12.63% month over month, while Flower held 23.86% share with a 22.22% year-over-year lift but a 27.37% month-over-month decline. Vapor Pens slipped to 1.64% share with a 78.27% month-over-month drop and no year-over-year baseline, and the brand’s overall average price fell 22.67% year over year alongside a Pre-Roll average price of $15.66. Paired with a Pre-Roll category rank of 26 in British Columbia and brand sales up 224.72% year over year, the mix indicates volume-led expansion anchored in Pre-Rolls while Flower contraction month over month reallocates demand toward lower-priced, faster-turn formats.
The shift toward a 74.49% Pre-Roll mix plus a 12.63% month-over-month gain, against a 27.37% month-over-month decline in Flower and a 78.27% month-over-month pullback in Vapor Pens, implies the brand’s price-to-volume positioning is tilting to value access points where elasticity is highest. With May 2026 average prices down 22.67% year over year and a Pre-Roll rank of 26 in British Columbia, the pathway to higher ranking likely depends on sustaining Pre-Roll velocity while selectively stabilizing Flower margins, suggesting near-term share gains are more reachable through scale in Pre-Rolls than premium recovery in Flower.
Competitive Landscape
Green Mountain Health Alliance is ranked #26 in BC Pre-Roll in May 2026, improving 48 positions from #74 year over year, and moving up 16 ranks from #42 in February 2026 while still trailing its peak of #18 from October 2025; in contrast, General Admission held #1 with a 0-rank change year over year and BC Doobies advanced from #7 to #2 alongside 111.5% YoY sales growth, outpacing Green Mountain Health Alliance’s climb, which implies that while the brand’s ascent is measurable, sustaining share will require converting rank momentum into consistent placement gains against leaders solidifying or accelerating at the top.
Notable Products
Romulan Grapefruit (14g) posted the steepest movement in May 2026 with a -51.3% month-over-month decline and a slide to rank 10, while Mmsa Live Resin Infused Pre-Roll 3-Pack (1.5g) also fell -18.8% at rank 9. Gas Pedal Pre-Roll 10-Pack (5g) rose 11.5% to rank 4 as Romulan Grapefruit Pre-Roll 2-Pack (2g) climbed 45.0% at rank 7, and five of the top ten are Pre-Roll SKUs, indicating concentration in that format. Gorilla Zkittlez Pre-Roll 2-Pack (2g) held rank 1 despite a -4.7% dip, and Cherry Purple Punch Pre-Roll 3-Pack (1.5g) advanced 39.8% to rank 2 with sales of $46,852. The mix points to Green Mountain Health Alliance leaning into Pre-Rolls for velocity while de-emphasizing larger Flower sizes as volatility undercuts their share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
