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Where to Buy
Highway Hotel is stocked at 109 licensed dispensaries across Missouri, Louisiana, and Arkansas, 67 of them in Missouri, with the deepest coverage in Kansas City, Columbia, Springfield, St. Louis, and Independence. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Highway Hotel’s mix was concentrated in Flower at 89.97% share with a -66.02% year-over-year decline and a -9.63% month-over-month dip, while Pre-Roll held 10.03% share with a -63.90% year-over-year change but a 34.62% month-over-month increase. Average price slipped by 2.82% year-over-year, and Flower’s average price at one allowed figure of $70.28 contrasted with Pre-Roll’s lower-priced profile, indicating a trading-down or pack-size shift. With brand sales down 65.82% year-over-year but up 3,607.45% over 24 months, and a Missouri Flower rank sitting at 50, the pattern implies a heavy dependence on a shrinking Flower base that is partially offset by a tactical Pre-Roll rebound, yet overall scale remains constrained.
Pre-Roll’s 34.62% month-over-month growth against Flower’s -9.63% suggests Highway Hotel is gaining traction in an entry-format that can stabilize unit velocity when premium Flower softens, while the 2.82% year-over-year price decrease points to elasticity being used to preserve share. Given Flower’s 89.97% share and a Missouri Flower rank of 50, the brand’s positioning skews toward value-seeking Flower buyers with growing exposure to lower-priced, faster-repeat Pre-Rolls at 10.03% share, implying that rebalancing toward Pre-Roll could improve rank efficiency and mitigate volatility from Flower’s -66.02% year-over-year contraction.
Competitive Landscape
Highway Hotel sits at rank #50 in Missouri Flower in August 2026, down 18 spots from #32 year over year and 3 spots from #47 since May 2026, while the brand’s prior peak at #22 in June 2025 underscores a longer slide from mid-table to the lower half; meanwhile, Flora Farms held #1 year over year and remains #1 with a 2.7% sales increase, and Farmer G advanced from #31 year over year to #5 alongside a 434.6% sales gain, indicating that Highway Hotel is losing relative velocity as faster climbers compress share at the top and middle, implying that without a category mix or distribution shift, the rank trajectory points toward continued marginalization in discovery and shelf priority.
Notable Products
Orange Pop Pre-Roll (1g) delivered the standout move in August 2026 with a 415.9% month-over-month surge to rank 1, while Twin Mints (3.5g) fell 26.3% to rank 5, signaling a pivot in momentum from small-pack Flower toward Pre-Rolls. Gas Truffle Pre-Roll (1g) added 10.6% MoM to hold rank 2, and Double Dessert Pre-Roll (1g) declined 37.8% at rank 6, yet four of the top ten are Pre-Rolls, indicating format breadth rather than reliance on a single SKU. Despite the mixed Pre-Roll performance, three Flower sizes remain in the top ten at ranks 3, 7, and 9, with Gas Truffle (28g) anchoring premium basket size at $20,725, which implies Highway Hotel is balancing trial-driving Pre-Rolls with large-pack Flower to hedge volatility and lift overall throughput.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
