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Where to Buy
Highway Hotel is stocked at 114 licensed dispensaries across Missouri, Louisiana, and Arkansas, 72 of them in Missouri, with the deepest coverage in KCMO, St. Louis, Columbia, Springfield, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Highway Hotel concentrated 93.52% of sales in Flower, up in monthly momentum with a 25.06% MoM gain but down sharply YoY at -71.45%, while Pre-Roll held 6.48% share with a -21.32% MoM decline and a -68.60% YoY contraction. Despite a -6.58% YoY drop in average price to $39.90, category pricing tiers diverged, with Flower averaging 57.35 and Pre-Roll at 7.40, indicating mix pressure as the brand’s overall sales fell -71.28% YoY even as 24-month growth stands at 1,532.42%. The pattern implies Highway Hotel is leaning into higher-ticket Flower to stabilize near-term revenue while Pre-Roll retrenches, creating dependence on a single category even as the brand holds rank 48 in Missouri Flower.
The mix shift—25.06% MoM rebound in Flower alongside a -21.32% MoM pullback in Pre-Roll—suggests Highway Hotel’s positioning is tilting toward premiumized Flower velocity rather than breadth across formats, which risks volatility if Flower demand softens. With rank 48 in Missouri Flower and a -71.45% YoY category decline, the brand’s path to share recovery likely hinges on converting Flower momentum into sustained share while using the 6.48% Pre-Roll slice to manage price-entry exposure; the implication is a focus on deepening Flower penetration over expanding format diversity in the near term.
Competitive Landscape
Highway Hotel sits at rank #48 in July 2026, down 21 positions year over year from #27, and 6 spots better than April 2026’s #54, while the brand’s peak rank was #22 in June 2025; by contrast, Flora Farms held #1 with a 1-position improvement year over year as its sales slipped 1.25%, and Sinse Cannabis rose from #4 to #2 alongside a 8.99% sales increase, signaling that Highway Hotel’s downward YoY rank shift amid competitors’ upward mobility points to share being redistributed toward faster-moving leaders and implies the brand must reverse a multi-quarter slide to re-enter the top 30.
Notable Products
GMO x OZ Kush Bx2 Pre-Roll (1g) posted the steepest decline at -46.7% month over month while sitting at rank 5, and Double Dessert Pre-Roll (1g) delivered a +32.3% MoM rise at rank 2. Gas Truffle Pre-Roll (1g) gained +20.1% MoM and held rank 1, indicating momentum is concentrating in just two pre-roll SKUs while a third undercuts the segment’s stability. The split trend within pre-rolls implies Highway Hotel is consolidating around a few winners while pruning weaker formats.
Twin Mints (3.5g) fell -24.3% MoM at rank 4, whereas Gas Truffle (3.5g) climbed +27.6% MoM at rank 6, and Oooze (14g) held rank 3 with $23,358 in July 2026 sales. Four of the top ten are Flower SKUs occupying ranks 3, 4, 7, and 8, which alongside a +27.6% uplift for Gas Truffle (3.5g) and a -24.3% drop for Twin Mints (3.5g) points to format-size experimentation driving volatility. This mix suggests Highway Hotel’s commercial direction is tilting toward larger-pack Flower anchoring share while select pre-rolls act as acquisition and upsell entry points.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
