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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
daydream’s category mix in July 2026 concentrated 72.92% of sales in Flower with a month-over-month decline of 9.26%, while Pre-Roll expanded to 23.25% share on a 47.71% MoM increase; Vapor Pens, though only 3.84% share, jumped 325.76% MoM. In Flower specifically, daydream held rank 11 in Saskatchewan, indicating room for movement within the core while momentum concentrates in smaller formats; the mix shift toward Pre-Roll and Vapor Pens despite Flower’s larger base implies a pivot in consumer uptake toward quicker-consumption and value-led formats, which suggests near-term growth depends more on mix velocity than on core-category stability.
The combination of a 9.26% MoM decline in Flower and simultaneous 47.71% and 325.76% MoM gains in Pre-Roll and Vapor Pens, respectively, implies a need to protect Flower baseline while leaning into format-led trial and basket builder roles. With average prices diverging—$64.04 in Flower versus $9.13 in Pre-Roll and $31.78 in Vapor Pens—the widening price ladder positions daydream to defend unit throughput in Pre-Roll and ladder up to higher-margin trade-ups in Vapor Pens; the pattern indicates positioning should emphasize accessible entry through Pre-Roll while using Vapor Pens’ rapid growth to capture premium intent, given Flower’s scale and rank 11 anchor.
Competitive Landscape
daydream sits at rank #11 in SK Flower in July 2026, advancing 16 positions from #27 in April 2026, and peaking at #8 in June 2026 before slipping 3 spots month over month; this mid-quarter climb contrasts with Back Forty / Back 40 Cannabis holding #1 with a 42.98% YoY sales gain while Spinach sits at #3 with a -12.59% YoY decline, and Weed Me jumping to #4 with a 31-rank YoY climb and 440.68% YoY sales growth; the pattern implies daydream’s trajectory is improving but still volatile, requiring sustained share capture to convert a short-term rise from #27 to #11 into durable top-10 positioning.
Notable Products
Mangorita Pre-Roll 3-Pack (1.5g) delivered the headline move in July 2026 with a +61.8% MoM surge, vaulting into rank 6 while Raspberry Glue Pre-Roll (1g) slid -17.6% to rank 7. Super Berry (14g) rose +20.7% MoM at rank 3, and with Grape Zoda (14g) at rank 8 and Raspberry Glue (14g) at rank 10, three Flower SKUs sit inside the top ten even as five Pre-Rolls occupy ranks 1–7, signaling a bifurcated mix where multipack convenience offsets single-stick softness. Blueberry Slapz Pre-Roll 3-Pack (1.5g) fell -40.7% to rank 9 while Candi Clouds Blunt 3-Pack (1.5g) held rank 5 on $7,626, indicating that performance is concentrating in a few multipack winners rather than lifting the entire Pre-Roll set. The pattern implies daydream is skewing toward higher-throughput multipacks while maintaining anchor Flower volumes, suggesting merchandising should double down on value-pack visibility while pruning underperforming single Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
