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Where to Buy
Dealer's Choice (MO) is stocked at 107 licensed dispensaries across Missouri, Michigan, and 2 other states, 51 of them in Missouri, with the deepest coverage in KCMO, St. Louis, Branson, Columbia, and Des Peres. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Dealer's Choice (MO) concentrated 79.89% of July 2026 sales in Pre-Roll, up 3.22% month over month and 42.09% year over year, while Edible held 20.11% share with a 42.93% month-over-month decline and a 55.47% year-over-year decline. Despite brand-level sales down 2.42% year over year, average price rose 39.69%, and within Pre-Roll the average price sat at $7.70 as Edible averaged 2.32, signaling a widening price-mix gap. The pattern implies Dealer's Choice (MO) is migrating decisively toward Pre-Roll in Missouri, with July 2026 mix gains offsetting Edible retrenchment and concentrating demand in its top category.
With Pre-Roll rank at 34 in Missouri and category share at 79.89%, the 3.22% month-over-month lift in that category alongside a 42.09% year-over-year increase indicates momentum centered in a single aisle, while Edible’s 42.93% month-over-month and 55.47% year-over-year declines compress diversification. Given average price up 39.69% year over year against a 2.42% brand sales decline, mix-shift inflation is raising revenue per unit but narrowing the addressable base in value-sensitive Edibles. The pattern implies Dealer's Choice (MO) is trading breadth for depth, leaning on Pre-Roll to stabilize near-term share even as the Edible pullback limits multi-category defensibility.
Competitive Landscape
Dealer's Choice (MO) sits at rank 34 in July 2026, improving 11 positions year over year from rank 45, yet slipping 1 spot from April 2026’s rank 35 while still trailing its peak rank 26 from December 2025; meanwhile, Illicit / Illicit Gardens moved from rank 3 to rank 2 with a 39.5% YoY sales increase and Sinse Cannabis advanced from rank 9 to rank 3 alongside a 169.3% YoY sales surge, indicating competitors are consolidating share faster than a single-rank quarter-over-quarter dip suggests—implying Dealer's Choice (MO) needs outpaced velocity gains to convert its 11-rank YoY climb into sustained top-30 stability.
Notable Products
Guava Pineapple Gummies 4-Pack (200mg) posted the steepest move in July 2026 with a -73.99% month-over-month drop and slid to rank 9, while RS-11 Pre-Roll (1g) fell -62.91% to rank 10. Watermelon Punch Gummies 10-Pack (200mg) rose 25.44% to rank 1 and Wedding Cake Pre-Roll (1g) gained 6.69% at rank 3, but Grandi Candi Pre-Roll (1g) declined -10.10% at rank 6. With six of the top ten in Pre-Roll and four in Edible, the mix points to a portfolio leaning on steady Pre-Roll throughput while edible volatility reshapes flavor prioritization and SKU rationalization.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
