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Dealer's Choice (MO) is stocked at 93 licensed dispensaries across Missouri, Michigan, and 2 other states, 47 of them in Missouri, with the deepest coverage in Kansas City, Columbia, Saint Joseph, Branson, and Independence. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Dealer's Choice (MO) concentrated 96.96% of October 2026 sales in Pre-Roll, up 6.96% month over month while that category declined 41.28% year over year, and kept just 3.04% in Edible with a 7.92% month-over-month decline and a 92.50% year-over-year drop. Average price rose 9.74% year over year to $6.25, with Pre-Roll averaging $6.56 and Edible at $2.48, indicating mix-led pricing lift despite a total brand sales decline of 51.65% year over year. The pattern implies a deliberate pivot to Pre-Roll scale over Edible participation, trading breadth for depth as Pre-Roll share approaches saturation while Edible contraction limits diversification.
Holding the number 44 rank in Pre-Roll in Missouri while Pre-Roll share sits at 96.96% and brand sales are down 51.65% year over year suggests reliance on one category is constraining overall momentum even as month-over-month Pre-Roll sales rose 6.96%. With Edible shrinking 92.50% year over year and down 7.92% month over month, the brand’s category risk is elevated; the data implies that incremental gains will likely come from pricing and velocity within Pre-Roll rather than cross-category expansion unless Edible is rebuilt from a 3.04% share base.
Competitive Landscape
Dealer's Choice (MO) is ranked #44 in MO Pre-Roll in October 2026, down 7 positions year over year from #37, and 12 positions lower than July 2026 when it was #32; the brand also sits 18 ranks below its peak at #26 from December 2025, indicating a multi-quarter slide rather than a single-month dip. Competitive movement compounds the gap: Sinse Cannabis advanced to #2 with a 3-rank climb versus its #5 a year ago and posted a 75.6% YoY sales lift, while Illicit / Illicit Gardens moved up to #3 from #5 with 11.7% YoY growth, positioning upward mobility at the top as Dealer's Choice (MO) trends the other direction; this divergence implies that without a catalyst to reverse the rank decline from #37 to #44, the brand risks further share erosion as higher-ranked rivals consolidate visibility.
Notable Products
Dealer's Choice (MO) is heavily concentrated in Pre-Rolls in October 2026, with 97.0% of sales from single-strain Pre-Rolls and 98.0% coming from its top 10 items. New launches contribute 43.3% of sales, led by Permanent Marker Pre-Roll (1g) at 22.1%, so most of its sales ride on a tight set of recent Pre-Roll SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
