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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Hyrule Cannabis is stocked at 33 licensed dispensaries across Missouri, with the deepest coverage in St. Louis, Cassville, Joplin, Liberty, and Clinton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Hyrule Cannabis shifted into an Edible-led mix in July 2026, with Edible at 48.26% share and rank 41 in Missouri Edible, up 549.29% year over year but down 31.88% month over month; meanwhile, Vapor Pens fell to 32.79% share with a 79.13% YoY decline and a 35.98% MoM drop. Pre-Roll rose to 18.95% share on a 79.45% MoM surge despite a 32.45% YoY decline, as average price climbed 16.29% YoY to $38.57; this mix flip implies the brand is trading volume from Vapor Pens into Edible while using Pre-Roll as a near-term buffer.
The pattern points to a repositioning toward higher-priced Edible (average price $49.32) while Vapor Pens retrench, with the July 2026 Edible share at 48.26% versus Vapor Pens at 32.79% indicating a category-led hedge; given brand sales down 48.08% YoY and Edible rank 41 in Missouri, the path forward likely relies on deepening Edible penetration while converting Pre-Roll’s 79.45% MoM momentum into sustained share. In short, the divergence between triple-digit Edible YoY growth and double-digit MoM declines across Edible and Vapor Pens suggests a volatile transition where near-term execution in Edible determines whether the brand stabilizes mix without overreliance on Pre-Roll spikes.
Competitive Landscape
Hyrule Cannabis sits at rank #41 in MO Edible for July 2026, improving 22 positions from #63 year over year, yet slipping 1 spot from #40 in April 2026 and remaining 8 positions below its peak at #33 in March 2026; this contrasts with Gron / Grön holding #1 with a -5.47% year-over-year sales change while Good Day Farm advanced from #3 to #2 alongside +11.84% year-over-year growth. The combination of a 22-rank annual climb and a 1-position slip since April 2026 implies Hyrule Cannabis is in recovery but not yet converting momentum into sustained quarterly share gains amid competitors moving up the leaderboard.
Notable Products
Blue Raspberry Gummies 10-Pack (100mg) posted the steepest decline at -63.7% MoM while sliding to rank 7, and Lemon & Lavender Gummies 10-Pack (1000mg) fell -46.7% to rank 3, indicating edible volatility concentrated at the high- and low-dosage ends. Salted Watermelon Gummies 10-Pack (100mg) also contracted -12.7% at rank 2, while Lil' Bangers - Just Peachy Infused Pre-Roll 5-Pack (2.5g) held rank 1 with a single-month take of $10,686, pointing to a pivot away from sweets toward inhalables at the top slot. Four of the top ten are Vapor Pens SKUs but each declined between -33.2% and -59.7% with Red Raspberry Kush Distillate Disposable (1g) at rank 4, implying category headwinds even where shelf presence is broad. The pattern implies Hyrule Cannabis is consolidating around a flagship infused pre-roll while reassessing flavor-dose variants in edibles and right-sizing Vapor Pens exposure given simultaneous rank stability at 1 and deep percentage drawdowns across vapes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
