Market Insights Snapshot
In the Pre-Roll category, Exotic Blendz has shown a significant upward trend in the state of Oregon. The brand climbed from a ranking of 27 in June 2023 to 19 in August 2023, a commendable leap within a span of just two months. This improvement in ranking coincides with an increase in sales over the same period, indicating a positive correlation between the two. However, it's noteworthy that the brand was not among the top 20 in the state for the month of July 2023, suggesting that there may be room for improvement in terms of consistency.
Despite this minor setback in July, Exotic Blendz's overall performance in Oregon has been impressive, particularly considering the competitive nature of the Pre-Roll category. The brand has managed to increase its sales from May to August 2023, a feat that not many brands can boast of. This trend, coupled with the brand's improved ranking, suggests that Exotic Blendz is gaining traction in the state's cannabis market. However, as the brand is still not consistently in the top 20, it's clear that there's still a long way to go before it can be considered a dominant player in the market.
In the Pre-Roll category within Oregon, Exotic Blendz has shown a promising upward trend, moving from rank 26 in May 2023 to rank 19 in August 2023. This improvement in rank indicates a positive growth in sales, outperforming some competitors such as Mule Extracts which fell from rank 33 to 22 over the same period. However, Exotic Blendz still lags behind other competitors like Garden First and Decibel Farms, which maintained their positions within the top 20 brands. Notably, Killa Beez experienced a significant drop from rank 5 in June to rank 20 in August, indicating a potential opportunity for Exotic Blendz to further improve its position in the market.
In August 2023, the top-performing product from Exotic Blendz was the Colima OG Pre-Roll 10-Pack (5g) in the Pre-Roll category, with sales reaching 1147 units. This product maintained its top position from May 2023 but showed a significant improvement from its third position in July 2023. The second-best performer was the XXX Pre-Roll 10-Pack (5g) with 1078 units sold. The Durban Dawg Pre-Roll 2-Pack (1g), Swiss Watch Pre-Roll 10-Pack (5g), and Yeti OG Pre-Roll 10-Pack (5g) followed in the rankings. It's noteworthy to mention that these products have shown a remarkable sales performance despite not having any recorded rankings in the previous months.