Data Snapshot: Aug 04, 2026
<$50K

Jul-2026

Sales

Neutral

Trend

6-Month

16

Product Count

SKUs

$57.42

Avg Price

482.4%

YoY Sales Change

-28.5%

YoY Price Change

hai.

Where to Buy

hai. is stocked at 26 licensed dispensaries across New York, with the deepest coverage in New York, Bushwick, Concord, Bay Ridge, and Bayside. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/14738.json?v=20260804
hai. Sales

Market Insights Snapshot

hai. Historical Sales by Category

In July 2026, hai.'s sales split concentrated into two lanes: Vapor Pens at 53.38% share and Concentrates at 46.62% share. Vapor Pens posted 210.89% year-over-year growth but fell 28.44% month over month, while Concentrates added 19.54% month over month with no year-over-year basis yet indicated. The brand’s average price declined 28.48% year over year to $57.42, while total brand sales expanded 482.38% year over year, implying volume is carrying the gains more than pricing. This mix shift implies a pivot toward Concentrates stability as Vapor Pens retrenched month over month, suggesting the portfolio is relying on Concentrates to buffer recent volatility in Vapor Pens.

Positioning-wise, the July 2026 mix suggests hai. is straddling two adjacent need states, with Vapor Pens still the plurality at 53.38% share despite a 28.44% month-over-month decline, and Concentrates rising 19.54% month over month to 46.62% share. Holding rank 39 in Concentrates within New York alongside a 28.48% year-over-year price drop indicates a value-forward stance that may be driving trial and unit velocity more than premium pricing. The implication is that maintaining momentum likely depends on sustaining Concentrates’ month-over-month gains while stabilizing Vapor Pens, using the lower price point to defend share and convert trial into repeat across both formats.

Jul-2026 Rank
Concentrates
39
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Vapor Pens
53.4%
$53.94
+210.9%
-28.4%
Concentrates
46.6%
$62.02
+19.5%
hai.

Competitive Landscape

hai. sits at rank #39 in New York Concentrates in July 2026, with a 1-position improvement from #40 in April 2026 and a peak at #38 in March 2026; the flat year-over-year rank is unavailable, but the three-month move of +1 rank suggests incremental traction. In contrast, Jetpacks advanced from #3 year-over-year to #2 with a 56.41% sales increase, while UMAMII surged from #27 to #3 alongside a 1,758.25% sales gain, indicating that mobility at the top is outpacing hai.’s marginal rank change of +1 over three months. With Mfny (Marijuana Farms New York) holding #1 for a second consecutive year at +47.51% YoY sales and hai. hovering between #38 and #40 across March 2026 to July 2026, the pattern implies stabilization near the category’s lower mid-tier unless velocity or distribution shifts materially alter rank momentum.

hai. market ranking for NY Concentrates

hai.

Notable Products

Papaya Sunrise Live Rosin Disposable (0.5g) posted the standout move with a 92.7% month-over-month surge to $6,563 and took rank 1, while Berry Cooler Rosin Disposable (0.5g) slid 63.7% to rank 4; together these shifts imply that July 2026 demand tilted toward a single flagship disposable rather than a broad lift across the pen lineup. Lemon Libertine Live Rosin (1g) in Concentrates jumped 81.9% to rank 6 as Basil Bomb Rosin Disposable (0.5g) in Vapor Pens inched up 11.9% to rank 7, and four of the top ten are Vapor Pens, indicating the category still concentrates share even as its internal winners and laggards diverge sharply. The coexistence of a 56.3% drop for Pineapple Fizz Live Rosin Disposable (0.5g) at rank 7 and a 34.9% gain for Berry Cooler Mystery Box Live Rosin (1g) at rank 3 points to format-driven volatility where disposables are more momentum-sensitive than 1g rosin SKUs; the pattern suggests hai. should weight inventory and promo cadence toward breakout disposables while preserving breadth in 1g rosin for stability.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Papaya Sunrise Live Rosin Disposable (0.5g)
Vapor Pens
5
1
1
2
1
+92.7%
Basil Bomb Rosin Disposable (0.5g)
Vapor Pens
>10
8
3
3
2
+3.3%
Berry Cooler Mystery Box Live Rosin (1g)
Concentrates
9
3
4
4
3
+34.9%
Berry Cooler Rosin Disposable (0.5g)
Vapor Pens
>10
4
2
1
4
-63.7%
NYC Z Solventless Live Rosin (1g)
Concentrates
6
5
>10
>10
4
Strawguava Live Rosin (1g)
Concentrates
8
>10
>10
>10
5
Lemon Libertine Live Rosin (1g)
Concentrates
7
>10
8
9
6
+81.9%
Lemon Libertine Rosin Disposable (0.5g)
Vapor Pens
4
2
4
10
7
+11.9%
Pineapple Fizz Live Rosin Disposable (0.5g)
Vapor Pens
2
6
7
4
7
-56.3%
Basil Bomb Mystery Box Live Rosin (1g)
Concentrates
>10
10
10
6
8
-56.9%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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