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Jul-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Lunar Xtracts is stocked at 16 licensed dispensaries across Massachusetts, with the deepest coverage in Taunton, Dracut, Greenfield, Carver, and Great Barrington. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Concentrates expanded to 66.72% mix with 769.36% year-over-year growth and 143.95% month-over-month momentum, while Vapor Pens contracted to 33.28% share with a -75.70% year-over-year decline and a -15.49% month-over-month slide. Despite an average price drop of -13.76% year over year to $23.89, Concentrates carried a higher ticket at $24.78 versus $22.27 in Vapor Pens, and Lunar Xtracts held a rank of 39 in Concentrates in Massachusetts. The pattern implies a rapid pivot from Vapor Pens toward Concentrates that is outpacing price compression, concentrating revenue in a single category while sacrificing breadth.
The surge in Concentrates share alongside a -30.87% brand-level sales decline year over year indicates category concentration may be cushioning, not reversing, overall contraction, and the 143.95% month-over-month upswing suggests recent wins are timing-driven rather than secular. Holding rank 39 in Massachusetts while Concentrates outgrow Vapor Pens by 919.06 percentage points year over year and 159.44 percentage points month over month implies positioning as a niche, value-leaning Concentrates player rather than a balanced portfolio brand. The takeaway is that July 2026 repositioned Lunar Xtracts toward higher-mix Concentrates at slightly higher price points than Vapor Pens, trading category diversification for a focused play that will hinge on sustaining Concentrates velocity and improving rank to convert mix gains into total-brand recovery.
Competitive Landscape
Lunar Xtracts sits at rank #39 in MA Concentrates in July 2026, improving 52 positions year over year from #91 and rising 15 spots from #54 in April 2026, while missing its peak of #38 set in May 2026; against the field, Good Chemistry Nurseries held #1 with an 81.5% YoY sales increase and Crispy Commission Concentrates stayed at #2 despite a 21.5% YoY sales decline, indicating that Lunar Xtracts’ rapid rank ascent is happening amid both accelerating leaders and retracting incumbents, which implies its trajectory is driven more by share capture from mid-pack brands than by absolute category expansion.
Notable Products
i95 Cured Badder (1g) posted the standout move in July 2026 with a 1731% month-over-month surge to $3,589 and entered the leaderboard at rank 2, while Crunch Berries Cured Badder (1g) climbed 424% to rank 4. In contrast, Biscotti Distillate Cartridge (1g) fell 50% to rank 3 and Purps Cured Badder (1g) dropped 37% at a shared rank 4, indicating simultaneous volatility within the same top tier. With four of the top ten in Concentrates and Face Off x Gary Satan Live Badder (1g) up 154% at rank 5 versus Lemon Energy Star Distillate Cartridge (1g) up 130% at rank 1, Concentrates are capturing momentum faster than Vapor Pens despite the category leader. The pattern implies Lunar Xtracts is tilting toward terpene-driven Concentrates as the commercial engine, using Vapor Pens for headline reach while depth shifts to extract formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
