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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Smash Hits is stocked at 21 licensed dispensaries across Massachusetts, with the deepest coverage in Fall River, Attleboro, Belmont, Boston, and Chelsea. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Smash Hits concentrated 70.92% of sales in Flower with year-over-year decline of 46.38% and month-over-month decline of 19.10%, while Pre-Roll held 20.88% share with a steeper year-over-year drop of 87.30% and month-over-month decline of 54.90%. Concentrates rose to 8.20% share on a 180.89% month-over-month increase, though year-over-year data is unavailable, and the brand’s overall average price rose 76.44% year over year alongside a total brand sales decline of 66.30% year over year. The mix implies an overreliance on a deteriorating Flower base and acute Pre-Roll contraction, with short-term cushioning from Concentrates growth that is insufficient to offset broad volume attrition.
Positioning-wise, the 85 rank in Flower within Massachusetts alongside a 46.38% year-over-year Flower decline and 19.10% month-over-month decline signals deteriorating competitiveness in the core category, while the 76.44% year-over-year average price increase versus a 66.30% year-over-year brand sales decline points to price-led mix shift rather than volume-led strength. The 54.90% month-over-month contraction in Pre-Roll against a 180.89% month-over-month gain in Concentrates suggests a pivot toward a smaller, potentially higher-intent niche that raised share to 8.20% but left the brand exposed to volatility; the implication is that Smash Hits needs either category diversification beyond Flower and Pre-Roll or a pricing reset in Flower to stabilize rank and share trajectory.
Competitive Landscape
Smash Hits sits at rank #85 in October 2026 in MA Flower, down 15 positions year over year from #70 and sliding 12 positions since July 2026 from #73, while its peak of #47 in January 2025 underscores a longer retrenchment; in contrast, Perpetual Harvest climbed from #5 to #1 with 130.4% YoY sales growth and Simply Herb moved from #1 to #3 despite a -16.9% YoY sales decline, indicating that leadership slots are cycling upward for brands with momentum while laggards compress. The combination of a 15-place YoY rank drop and a 12-place slide over the last three months implies Smash Hits is losing share in faster-improving tiers, and absent a reversal it is more likely to exit the top 100 than reapproach its January 2025 peak.
Notable Products
New launches are carrying Smash Hits in October 2026, with products first sold in the last 6 months generating 38.5% of sales and four of them sitting among the brand’s top items, including Wedding Cake x GMO x Purple Chem Pre-Roll (1g). That depth of fresh items means a large share of revenue is coming from recent introductions, not long-running staples.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
