.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Vapor Pens accounted for 99.83% share while Pre-Roll fell to 0.17% share, marking a concentration shift that aligns with a 1.15% month-over-month uptick in Vapor Pens against an 89.54% month-over-month drop in Pre-Roll. Year over year, Vapor Pens declined 5.23% as Pre-Roll contracted 98.73%, and the overall average price moved down 6.94% alongside a total brand sales change of -15.58% year over year. With Vapor Pens as the top category and rank 36 in Alberta, the mix points to a brand leaning into a single-category strategy where slight month-over-month growth in the core is offset by near-elimination of peripheral Pre-Roll, implying dependence risk concentrated in Vapor Pens.
The shift toward a 99.83% Vapor Pens mix, coupled with a 5.23% year-over-year category decline and a 6.94% price decrease, suggests positioning that trades margin for volume stability while ceding optionality in Pre-Roll after a 98.73% year-over-year decline. With rank 36 in Alberta and a 1.15% month-over-month lift in the core, the pattern implies Lunch is competing primarily on price-accessible Vapor Pen offerings rather than breadth, which can sustain short-term share in the segment but limits cross-category defensibility if Vapor Pen momentum weakens.
Competitive Landscape
Lunch ranks #36 in AB Vapor Pens in July 2026, improving 15 places from #51 year over year and rising 8 spots from #44 since April 2026; this new #36 also matches its peak rank, while category leaders shifted with Spinach holding #1 year over year and BoxHot climbing from #3 to #2 as Back Forty / Back 40 Cannabis slipped from #2 to #3. Compared with SUPER TOAST vaulting from #20 to #4 alongside a 217.97% sales growth and General Admission dropping from #4 to #5 with a -26.08% sales contraction, Lunch’s upward mobility into the mid-30s signals recovery driven by incremental share capture rather than breakout velocity, implying the current trajectory points to continued but measured rank gains if momentum sustains.
Notable Products
Guava Wave Distillate Disposable (1.2g) posted the steepest decline at -89.7% month over month and slid to rank 7, while Peach Pop Distillate Disposable (1g) surged 209.8% MoM to rank 3, indicating sharp volatility within the lineup. At the top, Peachy Pina Distillate Disposable (1g) held rank 1 despite a -26.5% MoM drop and Berry Bomb Distillate Disposable (1.2g) sat at rank 2 with a -14.9% MoM change, creating a spread where growth is concentrated mid‑tier rather than at the summit. Four of the top ten are Vapor Pens within the Distillate Disposable family, with even lower‑ranked entries like Tropicane Distillate Disposable (1.2g) rising 48.8% MoM at rank 6 while Frozen Melonade Distillate Disposable (1.2g) in rank 4 managed only +2.2% MoM, and the Frozen Melonade Infused Pre-Roll 3-Pack (1.5g) plunged -89.5% MoM at rank 8 on $241 in sales. The pattern implies Lunch is consolidating around Distillate Disposable Vapor Pens with mixed velocity signals, suggesting a pivot toward fewer high-momentum SKUs and away from underperforming extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
