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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
OMG - Original Massachusetts Growers is stocked at 39 licensed dispensaries across Massachusetts and Oklahoma, 24 of them in Massachusetts, with the deepest coverage in Worcester, Amesbury, Billerica, Boston, and Dracut. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
OMG - Original Massachusetts Growers concentrated nearly half of September 2026 sales in Flower at 49.6% share with 19.8% year-over-year growth and 19.0% month-over-month growth, while Pre-Roll held 26.6% share but inched up only 1.3% year-over-year and slipped 4.2% month-over-month, indicating a relative cool-down in a historically core format. Vapor Pens expanded to 17.0% share on 407.8% year-over-year growth and 10.5% month-over-month growth, and Concentrates climbed to 6.8% share with 126.7% year-over-year and 138.9% month-over-month gains; together, these shifts occurred alongside a 3.1% year-over-year decline in average price to $17.80, implying volume-led gains across higher-velocity inhalables.
Within Massachusetts Flower, a rank of 84 paired with Flower’s 19.0% month-over-month growth and 19.8% year-over-year growth suggests headroom remains in the core while the brand leans into faster-growing formats. The surge in Vapor Pens (407.8% year-over-year) and the 138.9% month-over-month acceleration in Concentrates, against a 4.2% month-over-month dip in Pre-Roll and a modest 1.3% year-over-year gain there, points to a repositioning toward higher-potency, device-driven use occasions; the mix now tilts 23.8 percentage points toward Vapor Pens and Concentrates combined versus Pre-Roll, which implies a migration strategy that could diversify away from rank-constrained Flower without abandoning it as the volume anchor.
Competitive Landscape
OMG - Original Massachusetts Growers sits at rank #84 in Massachusetts Flower for September 2026, improving 25 positions from #109 year over year and climbing 35 ranks from #119 three months prior; against its historical context, the brand remains 28 spots below its peak at #56 from October 2024 while the current top tier is consolidated, with Perpetual Harvest moving up from #4 to #1 and Simply Herb slipping from #1 to #3 despite a -16.6% sales change. Relative momentum favors OMG - Original Massachusetts Growers versus incumbents that fell in rank (e.g., Simply Herb from #1 to #3) while the gap to leaders that advanced (e.g., Perpetual Harvest from #4 to #1 with +124.1% YoY sales) frames a chase dynamic; the pattern implies OMG - Original Massachusetts Growers is transitioning from recovery into contention, with rank gains driven more by steady share improvements than by category-level upheaval.
Notable Products
Bananaconda Pre-Roll (1g) led September 2026 with a 261.6% month-over-month gain into rank 3, while Northern Lights #5 Pre-Roll (1g) fell 26.9% to rank 5. Sour Honey Pre-Roll (1g) also declined 24.2% yet held rank 1, whereas Mule Fuel Pre-Roll (1g) jumped 154.2% to rank 4. With eight of the top ten in Pre-Roll and only two Flower SKUs at ranks 9 and 10, the mix points to OMG - Original Massachusetts Growers leaning into rapid-turn Pre-Rolls as the commercial priority despite volatility at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
