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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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ONLE is stocked at 16 licensed dispensaries across New Jersey, with the deepest coverage in Franklin Township, Mount Laurel, Trenton, Atlantic City, and Bridgeton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
ONLE concentrated 94.70% of October 2026 sales in Flower while Pre-Roll accounted for 5.30%, a mix that shifted rapidly month over month as Flower grew 84.70% and Pre-Roll surged 328.91%. Within this profile, the category price gap is wide — a $64.24 average in Flower versus $10.72 in Pre-Roll — and ONLE’s Flower rank in New Jersey sat at 35, indicating depth in a single category alongside a small but accelerating adjacent segment. The pattern implies ONLE is leaning into a high-price Flower core while testing scaled entry via low-ticket Pre-Rolls, creating a barbell that can lift unit velocity without immediately diluting premium positioning.
The mix and momentum suggest positioning that hinges on defending rank 35 in Flower while using a 328.91% month-over-month Pre-Roll lift to broaden reach, with a 89.40 percentage-point price delta between categories containing margin risk if share drifts toward value. Because 84.70% month-over-month Flower growth coexists with only 5.30% share in Pre-Rolls, incremental gains likely come from converting Pre-Roll trial back into higher-value Flower baskets rather than chasing volume alone. The implication is a two-track strategy: preserve premium perception with $64.24 average Flower pricing while calibrating Pre-Roll expansion to lift doors and basket starts without allowing the 5.30% share tail to wag the 94.70% revenue dog.
Competitive Landscape
ONLE sits at rank #35 in NJ Flower in October 2026, improving 12 positions from #47 in July 2026, while hitting its peak rank of #35 in October 2026; this contrasts with top-tier momentum where Find. holds #1 with a +3 YoY rank gain and 48.7% YoY sales growth, and Ozone at #2 with a +2 YoY rank gain despite a -7.6% YoY sales change. Further up the ladder, RYTHM sits at #3 with a +4 YoY rank shift alongside a -13.4% YoY sales change, while Simply Herb advanced to #4 with a +12 YoY rank move and 57.7% YoY sales growth; in the same window, Good Green reached #5 after a +23 YoY rank jump paired with 177.0% YoY sales growth. The pattern implies ONLE’s recent climb is a near-term recovery into the mid-pack rather than a top-tier breakaway, with share capture likely contingent on sustaining rank gains at a faster pace than leaders that are either compounding growth or defending positions despite negative YoY sales.
Notable Products
ONLE’s October 2026 lineup is newly built, with 100.0% of sales coming from products first sold in the last six months and 67.2% concentrated in the top 10. Purple Lemonade (28g) alone holds 15.0% of sales, so most of its revenue comes from a tight set of recent launches.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
