.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Rocky Mountain Herb Co.’s mix concentrated 51.63% in Vapor Pens and 35.25% in Concentrates, with Pre-Roll at 13.12%, while month-over-month declines were steep across all three: Vapor Pens fell 28.41%, Concentrates dropped 35.48%, and Pre-Roll contracted 68.40%. Within Alberta Vapor Pens, the brand held rank 82, and the category carried the highest average price at $37.49 versus $32.46 in Concentrates, implying price-weighted exposure even as share remains anchored in a segment with a 28.41% pullback; together these signals imply the brand’s current weighting favors higher-ticket inhalables but with broad MoM contraction creating concentration risk.
The shift pattern implies the brand’s positioning leans into Vapor Pens for scale and margin leverage (51.63% share at a category price premium) while relying on Concentrates for secondary volume, yet both pillars saw simultaneous MoM erosion of 28.41% and 35.48%, amplifying volatility relative to the smaller Pre-Roll base that fell 68.40% from a 13.12% share. With Vapor Pens sitting at rank 82 in Alberta alongside a higher average price point, the mix signals a premium-leaning stance that trades short-term unit stability for ticket size, implying the brand may need either incremental sub-segment breadth within Vapor Pens or a recalibrated price ladder to reduce sensitivity when two largest categories drop more than 28% and 35% in the same month.
Competitive Landscape
Rocky Mountain Herb Co. sits at rank #82 in AB Vapor Pens in July 2026 with no year-over-year rank available, down 22 spots from rank #60 in April 2026 and far below its peak at rank #40 in February 2026; by contrast, Spinach holds rank #1 with a year-over-year rank of #1 and sales up 58.7%, while BoxHot sits at rank #2 after rising from #3 with sales up 54.9%. Meanwhile, SUPER TOAST climbed to rank #4 from #20 alongside a 218.0% sales increase, and General Admission is rank #5 versus #4 last year with sales down 26.1%; the pattern implies Rocky Mountain Herb Co.’s trajectory from #40 in February 2026 to #82 in July 2026 reflects share ceding to faster-rising leaders and necessitates a repositioning toward growth pockets where top-5 momentum is accelerating.
Notable Products
Animal RNTZ Shatter (1g) posted the steepest decline at -58.4% MoM to rank 3, while Fire Breath Shatter (1g) surged +83.1% MoM to rank 2, indicating a sharp redistribution within Concentrates. Liquid Imagination Solventless Liquid Diamond Cartridge (1g) held rank 1 despite a -9.4% MoM dip, and Vapor Pens overall placed three SKUs in the top seven even as two of them fell between -46.3% and -73.5% MoM. With Pre-Rolls seeing drops of -60.7% to -72.0% and Concentrates splitting between an +83.1% gainer and -29.1% to -77.3% decliners, the pattern implies Rocky Mountain Herb Co. is pivoting toward fewer, winning terpene-SKU bets rather than broad breadth, prioritizing volatility-tolerant hero items over category-wide presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
