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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Sense is stocked at 107 licensed dispensaries across California, with the deepest coverage in San Francisco, Sacramento, Santa Rosa, Los Angeles, and Berkeley. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Flower held 94.78% share in September 2026, with year-over-year sales down 11.97% but month-over-month up 19.02%, while Pre-Roll at 5.22% share surged 572.71% year-over-year but fell 34.99% month-over-month; the average price declined 18.27% year-over-year to $28.09. Within Flower, average price was $30.97, and Pre-Roll averaged $10.44, indicating mix expansion at a lower price point alongside a month-over-month pullback in Pre-Roll. The pattern implies Sense leaned into price-sensitive unit velocity to stabilize core Flower month-over-month while allowing Pre-Roll experimentation to cool after outsized year-over-year gains.
With Flower at rank 46 in California Flower and accounting for 94.78% of sales, a 19.02% month-over-month rebound in the core contrasts with a 34.99% month-over-month contraction in Pre-Roll, pointing to focus on defending shelf relevance in the primary category rather than scaling the secondary line. The 18.27% year-over-year price reduction alongside a 7.79% brand-level year-over-year sales decline and a 69.94% two-year lift indicate a pivot toward affordability to maintain position, implying Sense’s near-term path to improve rank depends on sustaining Flower momentum while using Pre-Roll selectively to capture incremental baskets without eroding core pricing.
Competitive Landscape
Sense is currently ranked #46 in CA Flower, down 5 positions from #41 in September 2025, while improving 10 places from #56 in June 2026; the brand’s peak at #32 in January 2026 contrasts with a year-over-year slide that leaves it 14 spots below that high. In the same September 2026 period, STIIIZY holds #1 after rising from #2 year over year with a 47.8% sales increase, and CAM climbed from #3 to #2 alongside a 28.9% lift, whereas CannaBiotix (CBX) fell from #1 to #3 with a 21.1% sales decline—evidence that Sense’s modest quarter-over-quarter rank recovery (+10 places) is occurring amid upward pressure from leaders and churn among top-three incumbents. The pattern implies that without a shift that converts recent quarter gains into sustained momentum back toward the January 2026 peak, Sense is likely to remain anchored in the mid-40s as faster-rising rivals compress the ladder above it.
Notable Products
Yuzu Sour (3.5g) posted the steepest movement in September 2026 with a -30.4% month-over-month drop to rank 4, while El Chivo #5 (3.5g) fell -40.1% to rank 10, indicating cooling demand within select Flower SKUs despite Northern Lights (3.5g) rising 15.0% at rank 1. Sour Diesel (3.5g) declined -14.8% at rank 2 as Northern Lights (3.5g) extended its lead with $100,243 in sales, and two Pre-Roll entries—EL Chivo #5 Pre-Roll (1g) up 4.3% at rank 6 and GMO Pre-Roll (1g) up 2.4% at rank 9—outpaced several Flower items in momentum. With eight of the top ten positioned in the Flower category, concentration remains high even as incremental gains in Pre-Roll suggest diversification of purchase occasions. The mix implies Sense is leaning into a flagship-led Flower strategy anchored by Northern Lights while testing Pre-Roll resilience to buffer volatility in trailing Flower SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
