.svg){kind=small}
Market Insights Snapshot
In May 2026, Web Weavers concentrated entirely in Pre-Roll, with category share at 100.0% and average price up 1.25% year over year while unit revenue per item remained tied to a single-category mix. Within Pre-Roll, sales grew 341.28% year over year and 30.21% month over month as the brand held rank 27 in Michigan, implying scale without cross-category buffering. The pattern implies single-threaded momentum: rapid YoY and MoM gains inside Pre-Roll anchor visibility, but the 27th position and lack of diversification raise exposure to category-specific volatility and price sensitivity.
Because all sales sit in Pre-Roll, the 30.21% MoM lift paired with a 1.25% YoY price uptick suggests volume-led growth rather than price-led expansion, and the 341.28% YoY surge concentrates brand equity in value-priced, high-velocity SKUs. Holding rank 27 in Michigan while maintaining a 100.0% Pre-Roll mix indicates room to trade up or extend into adjacent formats, but near-term gains will depend on sustaining Pre-Roll velocities as average price moves only marginally. The implication is that positioning skews toward scale in a single, competitive aisle, where incremental share advances require either assortment breadth within Pre-Roll or selective entry into a second category to reduce dependence on MoM swings.
Competitive Landscape
Web Weavers is ranked #27 in MI Pre-Roll in May 2026, improving 68 positions year over year from #95, and rising 25 spots since February 2026 when it sat at #52; that lift coincides with category leaders moving in different directions, as Jeeter held at #1 while its sales fell 26.4% year over year and Mitten Extracts advanced from #5 to #4 with 35.3% YoY growth. Against the upper tier, Cali-Blaze stayed at #2 despite a 22.1% YoY decline and Dragonfly Cannabis held #3 with a 15.6% YoY increase, indicating Web Weavers’ climb to its peak rank of #27 in May 2026 is occurring as incumbents split between contraction and expansion, implying headroom for further share capture if upward rank momentum persists.
Notable Products
Tarantula - Lemon Mellow Infused Pre-Roll (1g) posted the standout move in May 2026 with an 85.7% MoM surge to rank 9, while Tarantula - Peach Fuzz Infused Pre-Roll (1g) climbed 63.6% to rank 1, indicating momentum concentrated at both the top and the tail. Tarantula - Orange Crush Pre-Roll (1g) advanced 53.5% to rank 6 and Tarantula - Watermelon Zkittlez Infused Pre-Roll (1g) rose 42.7% to rank 4, and with nine of the top ten coming from the Pre-Roll category, the portfolio is consolidating around infused formats. Blackberry Kush Infused Pre-Roll (1g) increased 31.3% at rank 2 while Tarantula - Blue Widow Pre-Roll (1g) grew 9.2% at rank 5, and the top three SKUs each cleared $50,000, pointing to depth beyond a single hero item. The pattern implies Web Weavers is tilting its commercial direction toward higher-velocity infused Pre-Rolls, using breadth within the Tarantula line to expand share at multiple price tiers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
