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Jan-2026
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Overview
Market Insights Snapshot
Afternoon Delite's performance in the Michigan market has shown significant fluctuations across different product categories over the past few months. In the concentrates category, the brand experienced a notable improvement, jumping from a rank of 91 in December 2025 to 17 in January 2026. This upward movement indicates a strong recovery and suggests a growing consumer interest or effective strategic adjustments. However, the brand's performance in the concentrates category was less prominent earlier in the period, as it was not within the top 30 brands in October and November 2025, which could be seen as a challenge they have effectively addressed by January 2026.
In contrast, Afternoon Delite's ranking in the edibles category has been more stable, consistently remaining outside the top 30 brands but showing signs of gradual improvement. From October 2025 to January 2026, the brand's ranking improved from 69 to 58, which, while not dramatic, indicates a steady positive trend. This consistency in the edibles category, coupled with the significant leap in concentrates, paints a picture of a brand that is potentially finding its footing and expanding its market presence in Michigan. The sales figures for edibles also reflect a positive trajectory, with an increase from October 2025 to January 2026, suggesting that the brand's efforts in this category might be paying off.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Afternoon Delite has shown a remarkable turnaround in its ranking and sales performance. Initially, the brand struggled with rankings outside the top 20, as indicated by its absence in the rankings for October, November, and December 2025. However, by January 2026, Afternoon Delite made a significant leap to 17th place, reflecting a substantial increase in sales. This upward trajectory is particularly notable when compared to competitors like Humblebee, which improved steadily from 31st to 15th place, and Made By A Farmer, which climbed from 33rd to 18th place. Meanwhile, Homiez also made a dramatic rise from 91st to 16th place, and Apex Solventless (MI) maintained a strong presence, consistently ranking within the top 25. Afternoon Delite's resurgence in January 2026 suggests effective strategic adjustments that have resonated well with consumers, positioning it as a formidable contender in the Michigan concentrates market.
Notable Products
In January 2026, the top-performing product from Afternoon Delite was Blue Lemonade Gummies 2-Pack (200mg), reclaiming its position as number one with sales of 4615 units. Sex on the Beach Gummies 2-Pack (200mg) followed closely in second place, showing a notable improvement from December's third rank. Rocket Pop Gummies 2-Pack (200mg) maintained a steady performance, ranking third consistently over the past months. Miami Vice Gummies 2-Pack (200mg) re-entered the rankings at fourth place after being absent from the top positions in November and December. Watermelon Gummies 2-Pack (200mg), which was the top product in December, dropped to fourth place, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
