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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Afternoon Delite is stocked at 94 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Flint, and Lansing. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Afternoon Delite concentrated revenue into two pillars: Concentrates at 42.14% share and Edible at 38.78% share, while Flower held 12.57% and Pre-Roll 6.51%. The mix shifted on contrasting month-over-month moves, with Edible down 42.29% MoM and Concentrates down 8.59% MoM, even as Pre-Roll surged 134.49% MoM and Flower slipped 9.02% MoM; year over year, Concentrates grew 144.02% and Pre-Roll rose 137.20% while Edible advanced 109.68%. Given a 23.34% YoY price lift alongside 159.69% brand-level YoY sales growth, the pattern implies the brand leaned into higher-velocity, potency-oriented formats while tolerating short-term Edible retrenchment to rebalance toward categories with faster repeat cycles.
Positioning implications point to a potency-forward stance anchored in Concentrates at a 42.14% share and reinforced by Pre-Roll’s 134.49% MoM spike despite its 6.51% share, offsetting the Edible pullback of 42.29% MoM and Flower’s 9.02% MoM decline. With Michigan Concentrates ranking at position 46 and category YoY growth of 144.02% outpacing Edible’s 109.68%, the portfolio skews toward formats that can win on experiential differentiation while the brand accepts volatility in value-driven Edible; this suggests focusing assortment and merchandising where Concentrates can climb from rank 46 and using Pre-Roll momentum as a traffic-acquisition bridge.
Competitive Landscape
Afternoon Delite sits at rank #46 in MI Concentrates for July 2026, improving 49 positions from #95 year over year, yet sliding 20 spots from #26 in January 2026 to #46 by July 2026. In the same window, Rkive Cannabis advanced from #5 to #1 while growing sales 150.2%, and Uniq Pressure surged from #145 to #3 alongside a 9,866.4% sales jump, whereas Cannalicious Labs moved from #2 to #5 with sales down 29.6%. The mix of a 49-rank YoY climb but a 20-rank decline since April–July 2026 implies Afternoon Delite has momentum relative to last year but is ceding share to faster climbers in the latest quarter, signaling a need to convert early-year peak visibility into sustained placement against top-5 incumbents.
Notable Products
Blue Lemonade Gummies 2-Pack (200mg) fell 45.5% month over month to rank 1, while Rocket Pop Gummies 2-Pack (200mg) slid 20.5% at rank 4, signaling a reshuffle driven more by declines than absolute scale. Sex on the Beach Gummies 2-Pack (200mg) rose 49.4% to rank 2 but stayed just under the +50% breakout threshold, and Strawberry Guava Gummies 2-Pack (200mg) dropped 43.4% at rank 7, indicating volatility concentrated in the same gummy format. With eight of the top ten SKUs in the Edible category, the mix points to a gummy-led portfolio that is sensitive to flavor rotation and promo cadence rather than broad-based demand expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
