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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Afternoon Delite is stocked at 93 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Flint, and Grand Rapids. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Afternoon Delite’s category mix in September 2026 skewed toward Edible at 48.66% share, with Edible sales up 693.06% year over year and 206.81% month over month, while Flower contracted to 8.56% share with a -13.60% YoY and -20.29% MoM decline; this pivot coincided with a 299.71% YoY brand sales increase and a -45.05% YoY drop in average price. Pre-Roll expanded to 23.87% share with 129.78% MoM growth and Concentrates reached 18.91% share with 110.70% YoY and 32.64% MoM gains, indicating that the mix shift toward lower-priced, higher-velocity formats drove volume-led growth despite price compression.
These shifts imply a deliberate repositioning toward value-accessible formats that scale quickly: Edible’s surge alongside a 206.81% MoM lift and Pre-Roll’s 129.78% MoM gain suggest a pipeline concentrating on trial and basket-building, while Flower’s -20.29% MoM retreat signals deprioritization of a higher-price-per-unit segment. With Edible ranked 47th in Michigan and Concentrates growing 110.70% YoY at a 18.91% mix share, the portfolio appears anchored in impulse and convenience, implying near-term share wins are more likely to come from depth in Edible and Pre-Roll rather than recovery in Flower.
Competitive Landscape
Afternoon Delite is ranked #47 in MI Edible in September 2026, improving 58 positions from #105 year over year, but sliding 4 spots from #43 in June 2026 to #47 in September 2026; its peak rank of #43 in June 2026 contrasts with Wyld holding #1 while seeing a -18.3% year-over-year sales change and Rocket (MI) advancing from #14 to #5 on 65.2% year-over-year growth, indicating Afternoon Delite’s YoY rank recovery is real but its recent quarter trend lags faster-moving competitors.
Notable Products
Sex on the Beach Fruit Gummies 10-Pack (200mg) posted the largest month-over-month surge at 220.8% to rank 2, while Strawberry Banana Gummies 10-Pack (200mg) also accelerated 154.5% into rank 4, indicating concentrated demand moving up the ranks rather than broad incremental lifts. Strawberry Jelly Infused Pre-Roll (1g) climbed 130.2% to rank 6 as Green Apple Gummies 2-Pack (200mg) advanced 78.2% to rank 9, and with eight of the top ten positioned in Edibles, the portfolio mix is tilting further toward candy formats. Rocket Pop Gummies 2-Pack (200mg) held rank 1 with $20,476 despite no month-over-month reading, and Miami Vice Gummies 2-Pack (200mg) rose 39.1% at rank 10, which together suggest momentum is consolidating around a few fast-rising SKUs while depth products provide baseline volume. The pattern implies Afternoon Delite is pivoting toward high-velocity Edible multipacks as lead vehicles, with Pre-Rolls remaining secondary spikes rather than core volume drivers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
