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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Brookside Reserve concentrated its May 2026 mix in three categories, with Concentrates at 44.50% share and down 12.89% month over month, Vapor Pens at 36.10% share with a 568.64% month-over-month surge, and Flower at 19.41% share with a 37.13% month-over-month decline. Within Concentrates, the average price of $70.79 sat above the brand’s overall $55.23, while Vapor Pens’ $48.05 and Flower’s $45.07 trailed, positioning the mix to skew toward higher ticket items despite the sharp Vapor Pens unit acceleration. The category balance now tilts from a prior Flower/Concentrates pairing toward a Concentrates/Vapor Pens axis, and in Concentrates the brand ranked 15th in New Jersey, implying that the mix shift is occurring while the flagship category holds a mid-pack position.
The jump in Vapor Pens share to 36.10% alongside a 568.64% month-over-month lift, combined with Concentrates’ 12.89% month-over-month pullback and Flower’s 37.13% month-over-month contraction, implies a pivot toward formats that can scale velocity without compressing the overall blended price too far. With Concentrates carrying a $70.79 average versus Vapor Pens at $48.05 and Flower at $45.07, the current mix supports a mid-to-premium pricing stance while accommodating volume growth from Vapor Pens; the 15 rank in New Jersey Concentrates suggests headroom to trade up users from Vapor Pens into higher-priced Concentrates as awareness compounds.
Competitive Landscape
Brookside Reserve is ranked #15 in New Jersey Concentrates in May 2026, matching its peak position at #15, while year-over-year rank movement is unavailable, framing the current placement as a first recorded high-water mark rather than a rebound. At the top end, RYTHM held #1 with a -3.1% sales change year over year as Grassroots maintained #2 with a 10.4% YoY lift, and Pyramid Pens jumped from #10 to #4 on 91.4% YoY growth, indicating that upward mobility is concentrated among a few brands while mid-tier movement is constrained; this contrast implies Brookside Reserve’s current #15 entry point will require outsized share gains to outpace incumbents’ stability and fast risers’ momentum.
Notable Products
OMG Burger Cold Cure Live Hash Rosin (1g) posted the steepest decline in May 2026 at -94.3% MoM as it slipped to rank 10, while Duct Tape (3.5g) fell -36.4% MoM but still held rank 1, indicating top-heavy reliance even amid contraction. In contrast, Strawgrease Willy Cold Cure Live Hash Rosin (1g) surged +123.2% MoM to rank 4 and Wine Drunk Cold Cure Live Hash Rosin (1g) jumped +107.6% MoM at rank 6, and five of the top ten are Concentrates SKUs, pointing to a pivot toward solventless formats despite volatility. With Vapor Pens entering at ranks 2 and 3 without recorded MoM history and Concentrates showing both triple‑digit gains and drops exceeding -80%, the category mix is widening as risk concentrates in innovation SKUs. The pattern implies Brookside Reserve is shifting from a Flower-led assortment toward higher-variance Concentrates and new-to-list Vapor Pens to capture growth pockets while tolerating sharper month-to-month swings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
