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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Brookside Reserve’s mix was concentrated in three categories: Concentrates at 40.08% share and rank 20 in New Jersey, Vapor Pens at 38.63% share, and Flower at 21.29% share. Month over month, Concentrates declined 31.73% while Vapor Pens fell 21.52%, and Flower contracted 10.82%; the larger pullback in Concentrates versus Vapor Pens reshaped the mix toward lower-price formats despite an overall average price of $59.21. The pattern implies that June 2026 saw a demand rotation away from high-ticket Concentrates toward relatively lower-ticket categories, compressing premium-weighted exposure and pressuring the brand’s category-led rank trajectory in Concentrates.
The sharper 31.73% decline in Concentrates relative to the 21.52% drop in Vapor Pens and the 10.82% drop in Flower indicates a tiering effect that dilutes premium positioning while Brookside Reserve sits at rank 20 in New Jersey Concentrates. With 78.71% of sales tied to inhalable formats outside Flower, the mix is still skewed toward fast-turn products, but the relative weight shifting away from the highest-priced category suggests price sensitivity is widening and undermining premium differentiation. The implication is that maintaining or improving rank 20 will likely require either reinforcing premium value in Concentrates or reallocating toward Vapor Pens where declines were 10.21 percentage points less severe than Concentrates.
Competitive Landscape
Brookside Reserve sits at rank #20 in June 2026, sliding 6 positions from #14 in March 2026 and off its peak of #14 in April 2026, which signals a downward shift in relative momentum; in contrast, Grassroots climbed year over year from #2 to #1 with 23.9% sales growth while RYTHM moved from #1 to #2 with 9.7% growth, indicating share consolidation at the top as Brookside Reserve loses rank share further down the table. With Shady Extracts jumping from #16 to #5 alongside a 177.5% sales increase while Brookside Reserve declined 6 ranks in the last three months, the pattern implies that Brookside Reserve is being outpaced by faster risers and will likely need mix or distribution changes to arrest rank erosion.
Notable Products
Mellowz Rosin Disposable (0.5g) posted the steepest decline at -50.5% month over month and slipped to rank 3, while Berry Fizz Rosin Disposable (0.5g) fell -16.5% at rank 1, indicating pressure on Vapor Pens even at the top of the chart. Grapefruit X Romulan Smalls (14g) rose +46% to rank 8 while Duct Tape (3.5g) dropped -23.7% at rank 2, pointing to a mix shift inside Flower toward value-oriented pack sizes despite a top-SKU contraction. Across the top ten, four SKUs are Concentrates where Puro Loco Cold Cure Live Hash Rosin (1g) fell -37.0% at rank 6 and Strawgrease Willy Cold Cure Live Hash Rosin (1g) plunged -71.9% at rank 9, signaling category-specific softness outweighing any single-product variability. The pattern implies Brookside Reserve is pivoting from premium Concentrates and higher-priced Vapor Pens toward Flower formats that can capture volume, with June 2026 performance driven more by price-tier rebalancing than by new-product momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
