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Market Insights Snapshot
Daily Driver by Proper concentrated 76.15% of September 2026 sales in Flower while Pre-Roll accounted for 23.85%, with Flower up 67.93% month over month and Pre-Roll down 49.44% month over month; this mix consolidates toward Flower after a sharp intra-month swing. In Missouri Flower, the brand sat at rank 45 in September 2026, which, paired with a 67.93% MoM surge in Flower and a simultaneous 49.44% MoM contraction in Pre-Roll, implies a tactical reallocation or demand pivot that favors core Flower over accessory formats.
The shift toward Flower concentration (up 67.93% MoM) alongside a compressed Pre-Roll contribution (down 49.44% MoM) suggests the brand is leaning into higher-ticket Flower SKUs, as indicated by a $47.78 average price in Flower versus $10.96 in Pre-Roll, to defend or improve its rank 45 position in Missouri. With 76.15% share in Flower versus 23.85% in Pre-Roll, the portfolio now signals a positioning bet on depth within the Flower aisle rather than breadth across value-oriented Pre-Rolls, implying near-term gains are more likely to come from intensifying Flower velocity than from rebuilding Pre-Roll volume.
Competitive Landscape
Daily Driver by Proper is ranked #45 in Missouri Flower in September 2026, with a year-over-year rank change not available, and it climbed 38 positions from #83 in June 2026 to a peak of #45 in September 2026; by comparison, Flora Farms held #1 with a 33.4% year-over-year sales increase while Sinse Cannabis sat at #3 with an 11.1% year-over-year decline. Meanwhile, Amaze Cannabis advanced to #2 from #6 year-over-year with 19.8% sales growth, and Illicit / Illicit Gardens held #4 despite an 8.7% sales contraction, indicating that Daily Driver by Proper’s rapid rank improvement amid mixed competitor trajectories signals share capture from the mid-tier rather than pressure on the top five.
Notable Products
Fast Cash Mix #26 Infused Pre-Roll (1g) delivered the clearest move in September 2026 with a +52.1% month-over-month surge and a jump to rank 1, while Candy Crater Mix #14 Infused Pre-Roll (1g) fell 49.6% MoM and slid to rank 7. Pre-Rolls accounted for six of the top ten SKUs, and Mix #29 Full Throttle Infused Pre-Roll (1g) secured rank 2 without a reported MoM, signaling concentration at the top of the chart. The mix of a rapid leader gain above 50% and a near-halving within the same format implies volatility is clustering in infused Pre-Rolls as the brand leans harder into quick-turn, mix-driven SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
