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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, ETRNL split its volume between Concentrates at 46.95% share and Flower at 46.69% share, with Edible contributing 6.36% and an 88.65% month-over-month surge. With no year-over-year data supplied for Concentrates or Flower, the only quantified trajectory is Edible’s 88.65% MoM lift against a 6.36% share base, while Concentrates held the top internal share position by 0.26 percentage points over Flower and averaged a $66.92 price point versus $37.56 in Flower. The pattern implies the brand is anchored in two nearly co-equal core pillars while experimenting into Edible at a rapid MoM pace, indicating a potential shift toward a three-legged portfolio if Edible can convert its triple-digit MoM spike into sustained share beyond 6.36%.
Holding rank 18 in Concentrates in Alberta alongside a 46.95% internal share suggests depth in a higher-price segment, while a 46.69% Flower share at a materially lower average price positions ETRNL to buffer demand volatility between premium and value-seeking shoppers. The 88.65% MoM Edible expansion from a 6.36% base rebalances risk toward an accessible entry category without diluting the Concentrates-led positioning implied by rank 18, so the mix points to a hedge: protect Concentrates rank while using Edible’s rapid MoM growth to open incremental baskets and reduce reliance on near-parity share swings between Concentrates and Flower.
Competitive Landscape
ETRNL sits at rank #18 in AB Concentrates in October 2026, debuting at its peak-to-date position with no year-over-year rank available, while category leader BoxHot holds #1 despite a -19.6% YoY sales change and Dab Bods remains #3 with a 72.0% YoY increase. The competitive stack is polarized: Endgame is steady at #2 with +2.9% YoY sales, and Nugz (Canada) surged to #5 from #14 on +78.2% YoY, indicating that ETRNL’s #18 placement enters a tier where upward movement will likely require share capture from faster-rising mid-pack players rather than gains against a softening #1.
Notable Products
ETRNL’s October 2026 sales are highly concentrated in two new launches that together account for 93.6% of revenue, led by Blood & Bond - Lamb of God Cold Cured Live Rosin (1g) at 47.0%. That concentration sits almost entirely in Rosin and Sativa Flower, so most of its sales ride on two formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
