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Jul-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Everest’s category mix in July 2026 is concentrated in Pre-Roll at 49.26% share and Concentrates at 36.80% share, with Flower at 13.94% after a 651.42% month-over-month surge that materially rebalances the portfolio. The average price spans $18.45 in Pre-Roll versus 70.73% higher-priced Concentrates at $70.73, while Flower sits at $55.78, indicating a step-up from the Pre-Roll price point; the contrast between a sub-$20 Pre-Roll and mid-$50 Flower basket implies a deliberate move up the value ladder as Flower expands. With Concentrates retaining a substantial 36.80% despite the Flower spike and Pre-Roll still near half of mix at 49.26%, the pattern points to Everest diversifying away from a single-format dependency and creating revenue headroom via premium-weighted categories.
Positionally, maintaining a 36.80% Concentrates share alongside a July 2026 rank of 33 in Concentrates in Alberta suggests Everest can trade some Pre-Roll volume (49.26% share) for higher-margin formats without losing category relevance. The 651.42% month-over-month Flower jump combined with a 33rd rank in Concentrates creates a barbell: scale retained in accessible Pre-Rolls and trading-up potential in Flower and Concentrates, which together account for 50.74% of mix; this implies pricing power headroom given the $55.78 Flower price versus the $18.45 Pre-Roll baseline, and a path to lift revenue per unit while preserving traffic via Pre-Roll penetration.
Competitive Landscape
Everest sits at rank #33 in AB Concentrates in July 2026, with no year-over-year rank available, and this matches its peak position at #33 in July 2026, indicating a late entry or a recently tracked presence; meanwhile, BoxHot is #1 with a +2 YoY climb and +26% YoY sales, and Endgame is #2 after slipping from #1 with −25% YoY sales, marking a diverging momentum at the top versus Everest’s baseline. Dab Bods holds #3 with +83% YoY sales while 3Saints moved from #5 to #4 with +50% YoY sales, and Nugz (Canada) advanced from #11 to #5 with +18% YoY sales, together implying acceleration among incumbents that raises the bar for Everest to convert its initial peak at #33 into upward rank mobility rather than stasis.
Notable Products
Grape Gas (3.5g) posted the standout movement in July 2026 with a +1,657% month-over-month surge and jumped into rank 6, while its sibling Grape Gas (14g) climbed +389% MoM to rank 8. At the top of the leaderboard, Grape Gas Pre-Roll 3-Pack (1.5g) held rank 1 and Variety Pack Pre-Roll 3-Pack (1.5g) sat at rank 2, anchoring a Pre-Roll concentration where four of the top ten SKUs are Pre-Rolls. This pattern implies Everest is shifting demand toward a Grape Gas-led lineup that spans Flower and Pre-Roll, reinforcing a portfolio tilt toward format breadth within a few hero strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
