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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Five Islands is stocked at 105 licensed dispensaries across Massachusetts, Connecticut, and 2 other states, 63 of them in Massachusetts, with the deepest coverage in Worcester, Boston, Bridgewater, Chicopee, and Fall River. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Five Islands operated as a single-category brand with Beverage at 100.0% of mix and a month-over-month sales change of 53.69%, while the category rank in Beverage within Massachusetts sat at position 14. Average price in Beverage was $5.81 and the category share concentration at 100.0% contrasted with a 0.00% share for all other categories, indicating no cross-category contribution. The pattern implies concentration risk alongside tactical momentum: a 53.69% MoM surge coupled with rank 14 suggests near-term velocity gains are insufficient to offset the strategic exposure of a single-category footprint.
The 100.0% Beverage dependence with a 53.69% MoM lift and position 14 in Massachusetts implies Five Islands is competing on depth within one aisle rather than breadth across adjacencies, which can constrain discovery and price power even as recent sell-through rises. With average price at $5.81 and zero mix from non-Beverage formats (0.00%), the brand is likely indexed toward value-driven trial rather than premium trade-up, and the July 2026 momentum signals room to convert share only if rank improves by several positions or the mix diversifies; otherwise, reliance on Beverage leaves performance sensitive to seasonal swings and promotional cycles.
Competitive Landscape
Five Islands sits at #14 in MA Beverage in July 2026 and improved 7 ranks from #21 in April 2026, marking its peak position at #14 while the category leaders held steady with Levia at #1 and Hi5 Seltzer at #2; meanwhile, Pine + Star advanced one spot YoY from #5 to #4 and Squier's Elixirs moved from #6 to #5, with competitor sales up 26.6% and 35.8% respectively. This combination of a 7-rank climb over three months alongside stable top-two incumbents and upward pressure from #4 and #5 implies Five Islands’ rank gains are timing-driven and may cap near the mid-teens unless velocity or distribution expands faster than peers growing 26–38% YoY.
Notable Products
CBD/THC 2:3 Classic Iced Tea (2mg CBD, 3mg THC, 12oz, 355ml) delivered the standout move in July 2026 with a 171.3% month-over-month gain into rank 3, while CBD/THC 2:3 Half and Half Iced Tea (2mg CBD, 3mg THC, 12oz, 355ml) jumped 125.1% to rank 2. In contrast, CBD/THC 2:3 Peach Iced Tea (2mg CBD, 3mg THC, 12oz, 355ml) fell 28.7% to rank 9, even as the Half and Half Iced Tea 4-Pack (40mg) rose 50.4% to rank 8 and the |Classic Iced Tea 4-Pack (20mg) climbed 135.3% to rank 10. With all top-10 SKUs in Beverage and four pack formats in the top ten, the mix implies Five Islands is tilting toward multipack value and lower-dose CBD/THC blends that accelerate velocity across mid-tier ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
