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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Gruv (NJ) is stocked at 26 licensed dispensaries across New Jersey, with the deepest coverage in Atlantic City, Saddle Brook, Buena, Egg Harbor City, and Franklin Park. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Gruv (NJ) concentrated 84.8% of August 2026 sales in Vapor Pens and Concentrates, with Vapor Pens at 45.01% share on 1,019.64% year-over-year growth but a -31.14% month-over-month pullback, and Concentrates at 39.79% share with 84.82% year-over-year growth and 12.45% month-over-month expansion. Flower held 15.21% share with a 26.35% month-over-month increase while year-over-year is unreported, signaling incremental breadth as average price fell 22.12% year-over-year to $40.98. In New Jersey Vapor Pens, the brand sat at rank 65, which—paired with the Vapor Pens month-over-month decline and Concentrates month-over-month gain—implies a pivot from a single-category spike toward a more balanced mix that can temper volatility.
The mix shift—Vapor Pens receding month-over-month by -31.14% while Concentrates grew 12.45% and Flower rose 26.35%—combined with a 22.12% year-over-year price decrease to $40.98, indicates a tactical move down the price ladder to widen basket reach and defend share against price-sensitive switching. With 1,019.64% year-over-year expansion in Vapor Pens but a rank position of 65 in New Jersey, the data implies that growth has been driven more by internal distribution or pricing than by category leadership, and the rising shares of Concentrates (39.79%) and Flower (15.21%) suggest near-term positioning as a value-access gateway across inhalable formats rather than a top-tier specialist in any single category.
Competitive Landscape
Gruv (NJ) sits at rank #65 in New Jersey Vapor Pens in August 2026, improving 19 positions from #84 year over year, yet slipping 3 spots from #62 in May–August trend to its current level after peaking at #57 in July 2026. While Select retained #1 year over year to August 2026 despite a -21.2% YoY sales change, RYTHM advanced from #7 to #5 with a 14.0% YoY increase, indicating that competitors are either consolidating top ranks or gaining share as mid-tier volatility persists. The mix of Gruv (NJ)’s YoY climb of 19 ranks alongside a 3-month slippage of 3 ranks implies a fragile foothold: trajectory is upward over the year but vulnerable to short-term competitive gains from leaders and fast risers.
Notable Products
Blueberry Live Rosin Disposable (0.5g) posted the steepest decline at -48.5% MoM while sliding to rank 3, and Musk Live Rosin (1g) fell -47.1% MoM at rank 4, indicating sharp volatility concentrated in mid-pack SKUs. Grape Ape Cold Cure Live Rosin (1g) held rank 1 despite no reported MoM change, while Ice Cream Cake Live Rosin Disposable (0.5g) inched up +1.6% at rank 5, implying stability is anchored at the top rather than driven by broad growth. Four of the top ten are Vapor Pens and five are Concentrates, with Sour Diesel Live Rosin (1g) down -20.6% at rank 7, pointing to category softness that is deeper in Concentrates than in Vapor Pens. The mix suggests Gruv (NJ) is leaning on a single flagship while the broader portfolio resets, signaling a need to rebalance toward fewer but more reliable Vapor Pen SKUs in September 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
