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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Gruv (NJ) is stocked at 20 licensed dispensaries across New Jersey, with the deepest coverage in Williamstown, Atlantic City, Buena, Egg Harbor City, and Franklin Park. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Gruv (NJ) concentrated 60.38% of September 2026 sales in Concentrates with year-over-year growth of 2.41% but a month-over-month drop of 19.60%, while Vapor Pens held 33.57% share with a 228.66% year-over-year surge paired with a 55.33% month-over-month decline. Flower remained a small 6.05% share and fell 71.30% month-over-month, with no year-over-year read; alongside this mix, the average price fell 14.06% year over year to $44.77 as overall brand sales rose 44.56% year over year, implying volume expansion concentrated in lower-priced units. The pattern indicates a portfolio leaning on Concentrates for base stability (ranked 22 in New Jersey Concentrates) while Vapor Pens supply the incremental year-over-year lift, though both categories experienced sharp month-over-month pullbacks that suggest September 2026 was a reset after earlier gains.
The shift toward a two-pillar mix—60.38% Concentrates and 33.57% Vapor Pens—paired with a 14.06% price deflation and 44.56% sales growth year over year implies Gruv (NJ) is trading elasticity for reach, growing units as prices eased while accepting a 19.60% and 55.33% month-over-month contraction in its top two categories. With Flower down 71.30% month over month and averaging $69.49, the mix tilts away from premium-priced formats toward value-accessible Concentrates at $44.85 and Vapor Pens at $41.95, positioning the brand to compete on attainable price points within New Jersey while relying on its Concentrates foothold (rank 22) to anchor visibility despite volatile monthly swings.
Competitive Landscape
Gruv (NJ) sits at rank #22 in NJ Concentrates for September 2026, down 6 positions year over year from #16, and flat versus June 2026 at #22; by contrast, Grassroots moved up 1 spot to #1 from #2 while growing sales 21.8%, and RYTHM slipped 1 rank to #2 from #1 alongside a 33.1% sales decline. Gruv (NJ) is 10 ranks below its December 2025 peak at #12 and has held #22 for three consecutive months, whereas Pyramid Pens advanced 5 positions to #5 from #10 with 46.9% sales growth and Black Label Brand remained stable at #3 with a 4.9% sales contraction; the pattern implies Gruv (NJ) has shifted from mid-tier momentum to lower-mid stability, requiring share capture to reverse a 6-rank annual slide.
Notable Products
Gelato Pie Live Rosin (1g) posted the steepest decline with a -47.9% MoM drop while falling to rank 9, and Grape Ape Cold Cure Live Rosin (1g) slipped -45.2% MoM at rank 2, signaling volatility within the rosin lineup. By contrast, Pineapple Donut Live Rosin (1g) inched up +2.8% MoM at rank 1 with $11,724 in September 2026 sales, and Pineapple Donut Live Rosin Disposable (0.5g) declined -7.8% MoM at rank 8, keeping Vapor Pens clustered in ranks 4–5 and 8–10. With at least six of the top ten in Concentrates, the mix tilts toward solventless rosin while Vapor Pens provide breadth, implying Gruv (NJ) is concentrating assortment around a few flagship strain families even as secondary SKUs retrench.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
