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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Gruv (NJ) concentrated 51.18% of June 2026 sales in Vapor Pens with a 5,983.23% year-over-year surge but a 42.81% month-over-month decline, while Concentrates accounted for 46.86% share with 316.67% year-over-year growth and a 13.08% month-over-month increase. Flower remained a minor 1.96% share with no comparable year-over-year or month-over-month baselines, and the brand’s average price rose 5.19% year over year to $42.68. With Vapor Pens now the top category and ranked 71st in New Jersey Vapor Pens, the pattern implies a portfolio pivot where outsized year-over-year gains are increasingly reliant on Vapor Pens volatility while Concentrates provide steadier month-over-month momentum.
The mix shift suggests Gruv (NJ) is balancing a high-velocity anchor in Vapor Pens, where rank 71 in New Jersey contrasts with a 5,983.23% year-over-year spike, against a rising hedge in Concentrates with a 13.08% month-over-month lift and 46.86% share. Given overall brand sales up 727.27% year over year alongside a 42.81% monthly pullback in Vapor Pens, the implication is that near-term stability depends on sustaining Concentrates’ month-over-month gains while managing price at a 5.19% annual increase to avoid amplifying Vapor Pen demand swings.
Competitive Landscape
Gruv (NJ) sits at rank #71 in NJ Vapor Pens in June 2026, improving 14 positions year over year from #85 while slipping 12 spots from its May 2026 peak at #57; against the nearer-term baseline, the brand is down 8 ranks from #79 in March 2026, indicating momentum that accelerated into May before retrenching. At the top of the board, Select held #1 with a -8.6% year-over-year sales change while Fernway stayed at #2 with +10.7% growth, a spread that suggests the category’s demand is redistributing toward challengers; further down, RYTHM moved from #7 to #5 with +26.0% growth, outpacing Gruv (NJ)’s rank trajectory despite Gruv’s 14-position year-over-year climb. The pattern implies Gruv (NJ) has improved its relative position year over year but needs sustained share capture to convert a brief peak in May 2026 into durable rank gains amid competitors with faster upward movement.
Notable Products
Pearl Cadillac Live Rosin (1g) delivered the largest month-over-month surge at +82% and moved into rank 1, while Crystal Clusters Live Rosin Disposable (0.5g) fell -66% at rank 8, signaling a decisive tilt toward jarred concentrates over Live Rosin Disposables. Grape Gas Live Rosin Disposable (0.5g) slid -32% at rank 2 as White Burgundy Live Rosin Disposable (0.5g) held nearly flat at -1% in rank 3, and four of the top ten are Vapor Pens, indicating the format still carries breadth despite sharper volatility. Sour Diesel Live Rosin (1g) dropped -53% at a tied rank 6 even as the overall concentrate slate was led by a single SKU posting $16,043, implying Gruv (NJ) is consolidating share around standout solventless SKUs rather than evenly distributing demand across the lineup. The pattern implies a portfolio pivot where high-velocity concentrates take precedence while weaker disposable variants are pruned or repositioned.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
