.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Gruv (NJ) split revenue between Vapor Pens at 67.21% share and Concentrates at 32.79% share, with Vapor Pens jumping 77.24% month over month while Concentrates fell 9.21% month over month; Concentrates carried a 2,369.93% year-over-year lift, whereas Vapor Pens had no year-over-year figure reported. The average price across the portfolio rose 4.72% year over year to $39.89, with Vapor Pens priced at $37.15 and Concentrates at $46.97, indicating the mix shift amplified the weighted price despite the lower-priced category expanding. The pattern implies a pivot toward Vapor Pens as the near-term volume engine in New Jersey, while Concentrates remain the swing factor for year-over-year comps.
With Vapor Pens concentrated at a 67.21% share and surging 77.24% month over month, Gruv (NJ) gains short-cycle throughput, but the 9.21% month-over-month dip in the higher-priced Concentrates tightens premium leverage even as that segment underpins a 2,369.93% year-over-year comparison. Holding a Vapor Pens category rank of 56 in New Jersey alongside a portfolio average price up 4.72% year over year suggests pricing headroom depends on regaining Concentrates momentum while sustaining pen velocity. The implication is a barbell positioning: defend the Vapor Pens base to preserve rank while selectively stoking Concentrates to maintain price mix and stabilize month-over-month variance.
Competitive Landscape
Gruv (NJ) sits at rank #56 in NJ Vapor Pens in May 2026, a climb of 31 positions from #87 in February 2026, and this marks its peak rank to date (#56) while the category leader Select holds #1 despite a -13.6% year-over-year sales change and Rove advanced to #5 from #16 alongside a 159.0% year-over-year increase. Relative positioning shows Legend moving from #5 to #3 with 63.7% growth and Simply Herb edging from #6 to #4 with a 2.7% uplift, while Gruv (NJ) reaches its best rank without yet entering the top 50; the pattern implies Gruv (NJ) has near-term momentum in placement but must outpace competitors with double-digit gains to convert a three-month surge into durable share.
Notable Products
White Burgundy Live Rosin Disposable (0.5g) posted the largest month-over-month gain at +285.97% to rank 3 in May 2026, while Grape Gas Live Rosin Disposable (0.5g) surged +168.48% to rank 1, indicating outsized momentum at the very top of the list. Sour Strawberry Live Rosin Cartridge (0.5g) moved the other direction with a -56.83% month-over-month decline yet still held rank 4, creating a polarized Vapor Pens performance where major winners and a steep decliner coexist. Eight of the top ten SKUs are Vapor Pens, and the two Concentrates entries sit at ranks 2 and 5, which implies Gruv (NJ) is concentrating its demand and innovation around live rosin pens with select concentrates serving as complementary anchors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
