.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Herb - Made in New York is stocked at 136 licensed dispensaries across New York, with the deepest coverage in New York, Queens, Buffalo, Greenpoint, and Astoria. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Pre-Roll expanded to 46.94% category share in July 2026 while holding rank 31 in New York Pre-Roll, even as month-over-month sales in the segment fell 42.36% and average price sat at $10.00; by contrast, Flower contracted to 43.62% share with a steeper 55.73% MoM decline at a $33.57 average price. Vapor Pens rose to 9.44% share on an 8.29% MoM sales increase at a $29.86 average price, indicating mix is tilting away from higher-ticket Flower toward lower-priced inhalables. The pattern implies Herb - Made in New York is consolidating around value-led inhalable formats, using price-accessible Pre-Roll to anchor volume while Vapor Pens provide the only near-term growth vector.
The simultaneous 42.36% MoM drop in Pre-Roll and 55.73% MoM drop in Flower, alongside a 8.29% MoM gain in Vapor Pens, suggests basket risk is shifting from large, higher-price Flower purchases toward smaller, more frequent inhalable buys, with Pre-Roll’s 46.94% share cushioning volatility through price elasticity. Holding rank 31 in New York Pre-Roll while Vapor Pens gain share to 9.44% positions Herb - Made in New York to pursue a barbell: defend Pre-Roll penetration at a $10.00 price point and lean into Vapor Pens as the only segment with positive MoM momentum, implying near-term promotions should favor cross-category trade-ups rather than restoring Flower volume at a $33.57 average.
Competitive Landscape
Herb - Made in New York is ranked #31 in NY Pre-Roll in July 2026, down 6 positions from #25 in April 2026, after peaking at #16 in June 2026 before sliding 15 places month over month; this contrasts with Anthem, which sits at #2 after a year-over-year climb from #39, and Ruby Farms holding #1 with an 8.6% YoY sales lift, indicating that Herb - Made in New York’s brief surge was outpaced by competitors’ steadier or accelerating trajectories and points to a need to stabilize rank above #25 to avoid further share erosion.
Notable Products
Sour Diesel Pre-Roll (1g) posted the steepest month-over-month change at -83.3% while falling to rank 7, and Runtz Pre-Roll (1g) dropped -59.0% at rank 4, signaling sharp pullbacks concentrated in mid-tier SKUs. At the top, Animal Cookie Pre-Roll (1g) held rank 1 with no reported MoM figure while Tropicana Cookies Hash Infused Pre-Roll (1g) slid -20.8% at rank 2, and five of the top ten are Pre-Roll SKUs built around cookie or dessert strains, indicating a narrow flavor mix despite volatility. With only one modest gainer at +1.7% for Lemon Haze Infused Pre-Roll (1g) at rank 5 against multiple double-digit declines, the July 2026 mix implies Herb - Made in New York should rebalance away from over-reliance on cookie/dessert profiles and shore up consistency in the middle ranks to protect volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
