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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Iconic Blunts concentrated 55.12% of sales in Pre-Roll with a year-over-year change of 183.60% but a month-over-month decline of 19.52%, while Flower jumped to 23.89% share with a month-over-month surge of 9,201.44% and no year-over-year baseline, and Vapor Pens held 20.99% share with a 40.84% month-over-month drop and no year-over-year baseline. The average price doubled year over year by 100.14% to $10.50 even as Pre-Roll’s average price sat higher at 13.99, and brand sales overall were up 414.53% year over year alongside a Pre-Roll rank position of 46 in Oregon; this mix indicates a pivot from Vapor Pens velocity to Flower trial while Pre-Roll remains the anchor but is ceding near-term momentum.
The combination of a 19.52% month-over-month pullback in the 55.12% Pre-Roll base and a 9,201.44% expansion in the 23.89% Flower slice implies a price-led laddering strategy where lower-priced Flower at 5.75 offsets softer Pre-Roll turns at 13.99, supporting scale even as category rank in Pre-Roll sits at 46. With Vapor Pens contracting 40.84% month over month while holding 20.99% share, the portfolio is shifting toward a two-pillar stance of value-entry Flower and premiumized Pre-Roll, suggesting that sustaining the 414.53% brand sales growth will depend on stabilizing Pre-Roll’s monthly cadence while converting Flower trial into repeat to reduce dependence on volatile month-over-month swings.
Competitive Landscape
Iconic Blunts sits at rank #46 in OR Pre-Roll for July 2026, improving 36 positions from #82 year over year, but slipping 4 spots from #42 in April 2026 after peaking at #41 in March 2026; this mix of a 36-place YoY climb and a 4-place quarter-over-quarter dip contrasts with STiCKS holding #1 with 148.4% YoY sales growth and Kaprikorn rising from #6 to #2 on 144.3% YoY growth, while Portland Heights slid from #3 to #4 alongside a -23.1% YoY sales decline; the pattern implies Iconic Blunts has regained relevance versus last year but needs near-term acceleration to avoid ceding ground to faster-climbing leaders.
Notable Products
Blue Berry Banana Pancakes Infused Blunt (2g) posted the largest month-over-month surge at +55.7%, climbing into rank 4 while Kiwi Chem Berry Infused Blunt (2g) fell -36.6% to rank 5. Vapor Pens softened as Pineapple Orange Distillate Cartridge (1g) declined -45.0% at rank 8 and Blueberry Lemonade Distillate Cartridge (1g) sat at rank 10 with no reported change, implying the mix is tilting away from carts toward infused pre-rolls.
Infused pre-rolls concentrated the leaderboard with four of the top ten SKUs, including Pineapple Express Infused Blunt (2g) up +34.6% at rank 3 and Twisted Maui Wowie Infused Blunt (2g) up +2.4% at rank 6. Meanwhile, Flower occupied the top two ranks with Apples & Bananas (Bulk) at rank 1 and Bahama Berry (Bulk) at rank 2, together accounting for $21,746 in July 2026, which signals a barbell between high-volume bulk Flower and growth in select infused pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
