.svg){kind=small}
Where to Buy
Jack Herer Reserve is stocked at 104 licensed dispensaries across Michigan, Colorado, and California, 49 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Coldwater, Grand Rapids, and Mt Clemens. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Jack Herer Reserve concentrated 72.32% of sales in Pre-Roll, up with a 44.34% month-over-month lift, while Flower held 27.68% with a 16.72% MoM increase; only Flower carries a year-over-year signal at -30.20%, and brand-level sales were up 152.15% YoY. Average price fell 82.52% YoY to $7.28, with category pricing split between a $5.58 Pre-Roll average and a $35.14 Flower average; within the leading category, the brand sat at rank 44 in Colorado Pre-Roll. The pattern implies a pivot toward lower-priced, faster-moving Pre-Rolls as the primary growth engine while Flower contracts year-over-year, setting the stage for share gains to come primarily from value-forward Pre-Roll velocity rather than premium Flower.
With Pre-Roll at 72.32% share and accelerating 44.34% MoM versus Flower’s smaller 27.68% share and -30.20% YoY, the portfolio skews toward high-frequency, price-sensitive occasions that can scale distribution faster than higher-priced Flower at $35.14. The brand’s rank of 44 in Colorado Pre-Roll alongside an 82.52% YoY price decline and 152.15% YoY sales growth suggests price elasticity is unlocking volume, implying positioning as an accessibly priced Pre-Roll player where incremental gains are more likely from deeper penetration and multi-pack formats than from trading consumers up in Flower.
Competitive Landscape
Jack Herer Reserve sits at rank #44 in CO Pre-Roll in July 2026, up 13 positions from #57 in April 2026, while its peak of #43 in May 2026 indicates a 1-position slide since that high-water mark; against the field, Green Dot Labs is at #1 with a +3 YoY rank change and +91.9% sales YoY, and TWAX climbed to #5 with a +14 YoY rank change and +138.9% sales YoY, outpacing Jack Herer Reserve’s quarter-on-quarter rank gain by a wider margin. With Kaviar at #3 despite a -17.4% sales YoY and Cali-Blaze at #2 with a -0.4% sales YoY, the category’s top tier is shifting, yet Jack Herer Reserve’s move from #57 to #44 alongside a retreat from #43 suggests a mid-pack rebound that risks stalling without incremental share capture from May 2026’s level.
Notable Products
Third Eye Kind Pre-Roll (1g) posted the sharpest move in July 2026 with a +339.9% month-over-month surge into rank 2, while Master Jack Pre-Roll (1g) dropped -77.1% to rank 10, framing a volatility band that widened both the top and bottom of the leaderboard. Haze Weaver Pre-Roll (1g) held rank 1 with +45.4% MoM, and Jack Herer (Bulk) climbed to rank 8 on +50.1% MoM and $14,772 in sales, indicating traction beyond single-serve formats. Eight of the top ten SKUs are Pre-Rolls, concentrating demand in one category even as the sole Flower entrant accelerates past +50% MoM. The pattern implies Jack Herer Reserve is skewing toward Pre-Roll velocity while selectively expanding into higher-volume Flower to balance mix risk and capture basket-size upside.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
