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Where to Buy
Otherside is stocked at 64 licensed dispensaries across Illinois, with the deepest coverage in Chicago, East Peoria, Peoria, DeKalb, and East Dubuque. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Otherside concentrated 88.46% of sales in Flower, ranked 43 in Illinois Flower, while Edible accounted for 11.54% of sales; the mix shifted as Flower declined 7.99% month over month but rose 51.32% year over year, whereas Edible surged 87.42% month over month with no year-over-year baseline reported. The average brand price fell 40.95% year over year to $31.05 while Flower’s average price sat higher at $41.40, indicating a widening price gap that can draw volume into Edible as it expands share; the pattern implies Otherside is leaning on Flower for scale but using Edible growth to counter Flower’s short-term softness and stabilize overall momentum.
The combination of a 51.32% year-over-year lift in Flower alongside an 87.42% month-over-month spike in Edible suggests portfolio hedging: reliance on a high-share, mid-pack Flower position (rank 43) with faster incremental gains from value-anchored Edible at a $10.65 average price. With brand sales up 71.06% year over year but Flower’s month-over-month contraction at 7.99%, the accelerating Edible mix at 11.54% share points to a strategy of price-led trial and cross-category capture; this implies Otherside’s near-term positioning centers on sustaining rank in Flower while cultivating Edible as a growth engine to improve channel coverage and reduce volatility tied to Flower price and rank movements.
Competitive Landscape
Otherside ranks #43 in Illinois Flower for July 2026, improving 7 positions from #50 year over year, while holding flat versus April 2026 at #43; its historical ceiling remains #30 from February 2025, indicating a 13-rank gap to its peak. Against market leaders, High Supply / Supply held #1 with a -3.0% year-over-year sales change as RYTHM stayed #2 with +20.8% year-over-year growth, and &Shine climbed from #8 to #4 on +87.4% year-over-year sales, indicating that top-tier mobility favors brands accelerating faster than category averages; the pattern implies Otherside’s modest rank lift without quarter-over-quarter movement points to stability rather than momentum, so closing the 13-rank gap likely requires share capture from faster-rising peers.
Notable Products
Gelato #33 (3.5g) posted the steepest movement in July 2026 with a -37.0% month-over-month decline and slid to rank 6, while Rainbow Guava (3.5g) surged +88.4% MoM to rank 2 and Rainbow Guava (7g) dipped -7.9% MoM at rank 10. Four of the top ten are Flower SKUs, concentrated across eighth-to-second ranks, and the highest-ranked Edible, Cosmic - Sour Lemon Chew (100mg), sits at rank 1 with $8,712 in sales alongside two other Cosmic chews at ranks 3 and 4 growing +44.9% and +34.4% MoM. Rainbow Guava (3.5g) outpaced Garlic Fumez #4 (3.5g) despite its own +72.4% MoM at rank 5, indicating demand is coalescing around a small set of Flower strains while legacy Flower like Gelato #33 (3.5g) cedes share. The pattern implies Otherside is pivoting toward fast-cycling Flower leaders while maintaining Edibles as a traffic anchor at the very top of the chart.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
