Market Insights Snapshot
In the Flower category, Michigan's PineBrooke Warren has shown a notable performance. Despite a small dip in ranking from July to August 2023, falling from 12th to 17th place, the brand has overall shown a significant upward trend since May 2023, when it was ranked 30th. This improvement in ranking is reflected in their sales for the same period, which have more than doubled. However, it's worth noting that their highest sales occurred in July 2023, despite a lower ranking in August.
On the other hand, PineBrooke Warren's performance in the Pre-Roll category in Michigan has been less consistent. The brand was not even ranked in the top 20 brands for August 2023, indicating a possible drop in popularity or sales in this category. They were previously ranked 76th in July 2023. While specific sales data for August is not available, the data from July shows a sales figure of 102,973. The lack of ranking for August suggests a downward trend, but without further data, it's hard to draw a definitive conclusion.
In the competitive landscape of the Flower category in Michigan, PineBrooke Warren has seen a fluctuating performance. The brand's rank improved from 30th in May 2023 to 12th in July 2023, but slipped back to 17th in August 2023. This indicates a volatile market position compared to competitors like Grown Rogue and Hightalian, who have consistently maintained higher ranks. However, PineBrooke Warren has consistently outperformed WonderBrett and Mooon Juice, both of which have lower ranks and sales. The sales trend for PineBrooke Warren shows an increase from May to July 2023, followed by a slight decrease in August 2023. This trend suggests a need for strategies to sustain growth and improve stability in the market.
In August 2023, PineBrooke Warren's top-performing product was the Orange Crush Pre-Roll (1g) with an impressive 4397 units sold. This product climbed from the third rank in July to the top spot. The second best-seller, Orange Crush Shake (28g), made a comeback to the top five after not being ranked in July, and sold 3262 units. The Pineapple Chunk (Bulk) secured the third position, its first appearance in the top five this year. The Donkey Butter (Bulk) and Grape Stomper (Bulk) rounded out the top five, maintaining their strong performance from previous months.