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Nov-2023
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Overview
Market Insights Snapshot
In the Michigan market, PineBrooke Warren has experienced some fluctuations in its ranking within the 'Flower' category. Starting off in August 2023 at the 17th position, the brand saw a dip in its performance over the following two months, dropping out of the top 20 in September and October. However, it managed to bounce back in November, climbing back up to the 18th position. This recovery could be attributed to a significant increase in sales during this month, as compared to the previous two months.
While we won't divulge the exact sales figures, it's worth noting that the brand's sales in August were higher than those in November, despite the similar rankings. This suggests that while PineBrooke Warren managed to regain its position in the top 20, the overall competition in the 'Flower' category might have intensified. The brand's performance in the coming months will be crucial in determining whether it can maintain its standing in the top 20 and potentially improve its ranking. Stay tuned for more insights and updates on PineBrooke Warren's journey in the cannabis market.
Competitive Landscape
In the Michigan flower category, PineBrooke Warren has seen a fluctuating performance over the past few months. In August 2023, the brand was ranked 17th, but slipped to 26th in September and further to 35th in October. However, there was a significant rebound in November, with the brand climbing back to 18th place. This shows a resilience in the brand's performance despite the competitive market. Notably, Glorious Cannabis Co. has consistently outperformed PineBrooke Warren, maintaining a higher rank throughout the period. Pressure Pack has shown a remarkable improvement, climbing from 43rd place in August to 19th in November, surpassing PineBrooke Warren. WEED. and Everyday Cannabis have also shown competitive performance, with Everyday Cannabis notably improving its rank from 29th to 16th over the period. These shifts in rank indicate a dynamic and competitive market, with PineBrooke Warren needing to keep pace with these rapidly rising competitors.
Notable Products
In November 2023, PineBrooke Warren's top-performing product was the 'Triple OG Shake (28g)' from the Flower category, selling a total of 3536 units. Following closely was 'Peanut Butter Breath x White Runtz (Bulk)', also from the Flower category, with sales totaling 3330 units. The third highest performer was 'Grape Stomper Shake (28g)', another Flower category product, with 2758 units sold. Interestingly, 'Collie Man Kush Smalls (Bulk)' dropped from the 2nd position in October to the 4th in November. Finally, 'Grape Stomper (Bulk)', which held the 3rd position in August, slipped to the 5th position in November.
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