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Jul-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Sour Family Farms is stocked at 71 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Joliet, Canton, Darien, and East Dubuque. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Sour Family Farms’ category mix was led by Flower at 52.09% share with month-over-month growth of 46.73% and year-over-year growth of 47.01%, while Pre-Roll held 38.59% share with even faster month-over-month expansion of 80.95% and year-over-year growth of 45.56%. Concentrates accounted for 8.58% share but contracted month-over-month by 27.62%, and Vapor Pens remained a niche at 0.75% share with a 4.51% month-over-month decline despite 41.60% year-over-year growth. Average prices pulled back overall by 21.10% year over year while Flower’s average price sat at $24.20 and Pre-Roll at $10.62, indicating a trading-down tilt that coincides with the 60.09% brand sales year-over-year increase. The pattern implies the brand is leaning into volume-led gains via Flower and Pre-Roll while deemphasizing higher-ticket Concentrates, consolidating scale in its largest categories.
With Flower momentum of 46.73% month over month alongside an 80.95% month-over-month surge in Pre-Roll, Sour Family Farms is concentrating depth in its two highest-share formats as Concentrates retreat 27.62% month over month and Vapor Pens dip 4.51%. The 47.01% Flower year-over-year growth at 52.09% share, paired with a 21.10% year-over-year price decrease, points to elastic demand capture where lower unit pricing expands baskets, positioning the brand for higher throughput rather than premium mix. Given a Flower rank of 72 in Illinois and Pre-Roll’s rapid share acceleration to 38.59%, the mix shift implies a strategy to climb the mid-tier ranks via high-frequency segments, trading some category breadth for velocity in core staples.
Competitive Landscape
Sour Family Farms is currently ranked #72 in Illinois Flower, down 3 positions year over year from #69, and up 8 positions from #80 three months ago, while still 18 spots below its peak of #54 achieved in August 2024; meanwhile, High Supply / Supply held at #1 year over year with a 3.0% sales decline and &Shine advanced from #8 to #4 with an 87.4% sales increase, indicating that share is consolidating at the top as ladder-climbers accelerate. The combination of a modest year-over-year rank slip of 3 positions and a recent three-month climb of 8 positions implies Sour Family Farms is stabilizing off its August 2024 high but needs sustained rank gains of at least 10–15 positions to reenter contention against competitors accelerating upward.
Notable Products
LMNO-Z (3.5g) posted the standout move with a 410% month-over-month gain and reached rank 2, while LMNO-Z Pre-Roll (1g) jumped 280% to rank 1; by contrast, SNL (1g) fell 27% and slid to rank 9. Flower concentration is clear with three top-10 Flower SKUs, but five of the top ten are Pre-Rolls, including a 218% rise for Grapefruit Chem Pre-Roll 5-Pack (2.5g) at rank 5 and only a 5% uptick for Sour Diesel Pre-Roll 5-Pack (2.5g) at rank 6, implying momentum is clustered in a few surging strains rather than broad-based across formats. The wide spread between triple-digit increases at ranks 1–5 and a double-digit decline at rank 9 signals assortment pruning potential, as July 2026 demand favored LMNO-Z and Grapefruit Chem while SNL (1g) undercut mix productivity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
