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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Chico Verde’s mix concentrated heavily in Flower at 88.20% share with a month-over-month increase of 15.31%, while Vapor Pens spiked 6,563.38% MoM to 3.64% share and Pre-Roll rose 74.76% MoM to 3.96% share; Concentrates also surged 299.87% MoM to 4.19% share. The average price for Flower sat at $15.21 versus $11.75 in Vapor Pens, implying a widening price step as the brand expands into lower-priced formats, and the category-level rank at 30th in California Flower positions the brand within the middle tier despite the mix being Flower-heavy. The pattern implies Chico Verde is rapidly diversifying away from a single-category dependency, with sub-5% formats scaling at triple- to quadruple-digit MoM rates while maintaining a high Flower share that anchors distribution and rank.
The surge in Vapor Pens at 6,563.38% MoM alongside a 74.76% MoM gain in Pre-Roll shifts Chico Verde toward value-access points that can lift trial and basket attachment without cannibalizing Flower’s 88.20% anchor, and the 299.87% MoM rise in Concentrates adds a small but fast-growing potency-led lane. Holding a 30th rank in California Flower while expanding into lower-priced formats suggests a barbell positioning: premium-leaning Flower price at $15.21 preserves core equity, while Vapor Pens at $11.75 and Pre-Roll at $3.88 create entry ramps that can improve velocity and stabilize rank if the new formats sustain share above 3.5% through June 2026.
Competitive Landscape
Chico Verde is ranked #30 in CA Flower in May 2026, rising 33 positions from #63 in February 2026 and reaching a new peak rank of #30 in May 2026, while the year-over-year rank is unavailable; by comparison, CAM climbed from #4 to #1 year over year and STIIIZY improved from #2 to #2 year over year while posting a 39.7% sales increase, signaling that Chico Verde’s rapid quarter-on-quarter ascent is catching up in rank momentum even if it trails leaders holding top-5 positions, and implying a trajectory consistent with continued share capture if the three-month climb rate persists.
Notable Products
Lemon Bars (3.5g) posted the headline move in May 2026 with a +101.1% month-over-month surge to $16,614 and climbed to rank 4, while Gorilla Cake Pre-Roll (1g) fell 21.9% month over month to rank 3, marking the steepest decline among named SKUs. Grape Fog Smalls (3.5g) held rank 1 with no published month-over-month rate, and Cream OG Smalls (3.5g) in rank 5 edged up 3.3% month over month, indicating gains are concentrated in select Flower formats rather than across the board. With eight of the top ten SKUs in the Flower category and two Pre-Rolls in the top seven, mix is tilting toward Flower-led volume with limited Pre-Roll traction. The pattern implies Chico Verde is consolidating around value-oriented Flower sizes while de-emphasizing Pre-Rolls, setting up future emphasis on high-velocity eighths over accessory formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
