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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
EV Family Farms / Seed to Soul is stocked at 16 licensed dispensaries across New Jersey, with the deepest coverage in Elizabeth, Atlantic City, Clementon, Eatontown, and Hackensack. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
EV Family Farms / Seed to Soul’s category mix in July 2026 concentrated in Flower at 39.31% share and Pre-Roll at 24.78% share, with Concentrates at 32.98% and Edible at 2.93%, while brand-wide sales grew 494.11% year over year and average price rose 9.67%. Flower surged 189.32% year over year but fell 63.92% month over month, and Pre-Roll jumped 663.94% year over year while declining 29.53% month over month; alongside a 10.10% month-over-month dip in Concentrates and an 18.65% month-over-month gain in Edible, this mix indicates a rapid YoY expansion now normalizing MoM, implying category breadth is widening but volume is consolidating toward higher-ticket and staple formats.
With the top category in Concentrates and the top state in New Jersey, the 32.98% share in Concentrates paired with a 10.10% month-over-month decline suggests price-sensitive pullback near a premium tier, while the 39.31% share in Flower and 24.78% in Pre-Roll absorbing demand despite 63.92% and 29.53% month-over-month declines points to elasticity after rapid acquisition. The combination of a 9.67% average price increase and a 3.38% sales decline over 24 months signals that recent July 2026 momentum is driven more by mix and pricing than durable repeat behavior, implying the brand’s positioning is skewing toward higher-value formats that require retention strategies to stabilize month-over-month volatility.
Competitive Landscape
EV Family Farms / Seed to Soul sits at rank #50 in New Jersey Concentrates in July 2026, down 8 positions from rank #42 in April 2026 and trailing its peak rank #42 by 8 spots, while the category leader Grassroots holds #1 with a year-over-year rank improvement of 3 and sales growth of 35.7%, and RYTHM is #2 with a year-over-year rank of 2 and a sales decline of 11.1%; this divergence—slipping from #42 to #50 as top competitors either advance ranks or defend top-two positions—implies EV Family Farms / Seed to Soul is losing relative velocity and must reverse the rank slide to avoid further share erosion.
Notable Products
Gelato 41 Pre-Roll 2-Pack (1g) posted the steepest decline at -74.3% MoM while sitting at rank 6, and Gelato 41 (3.5g) also fell -54.8% MoM at rank 5, indicating a rapid retreat for the Gelato family rather than a one-off SKU issue. White Truffle (3.5g) dropped -31.9% MoM at rank 3 and Oishii (7g) fell -58.7% MoM at rank 7, while two Pre-Roll packs hold ranks 1 and 2, concentrating share in the Pre-Roll format. With Papayamosa (3.5g) down -38.1% MoM at a shared rank 4 and Flower occupying four of the top ten, the category is losing momentum relative to Pre-Roll placements. The pattern implies a pivotable window: Pre-Rolls can anchor near-term velocity while Flower SKUs require SKU rationalization or pricing moves to stabilize.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
