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Aug-2024
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Overview
Market Insights Snapshot
FLIGHT FARMS has shown notable performance improvements in the California Flower category over the past few months. The brand climbed from a rank of 48 in May 2024 to 23 by August 2024, indicating a significant upward trend. This positive movement is accompanied by a steady increase in sales, culminating in a notable $1,153,534 in August. Such a rise in rankings and sales suggests that FLIGHT FARMS is gaining traction and consumer preference in the competitive California market.
In contrast, FLIGHT FARMS' performance in Michigan has been mixed across different categories. In the Edible category, the brand was ranked 91 in May 2024 but did not make it into the top 30 in subsequent months, indicating a struggle to maintain a significant presence. However, in the Vapor Pens category, while the brand fluctuated in rankings, it remained within the top 100, ending at rank 79 in August 2024. Despite a downward trend in sales from $77,057 in May to $48,363 in August, the ability to stay within the top 100 suggests some level of consumer loyalty or market presence in Michigan's Vapor Pens segment.
Competitive Landscape
In the competitive landscape of the California Flower category, FLIGHT FARMS has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 48 in May 2024, FLIGHT FARMS has ascended to 23 by August 2024, indicating a significant improvement in market position. This upward trajectory is mirrored in their sales, which have increased from $639,534 in May to $1,153,534 in August. Comparatively, 3C Farms / Craft Cannabis Cultivation has also experienced a rise in rank, moving from 43 to 22 during the same period, with slightly higher sales figures. Meanwhile, Ember Valley and Wave Rider Nursery have maintained relatively stable ranks but with fluctuating sales, indicating a more established presence. Originals has seen a slight decline in rank from 31 to 25, despite a recent uptick in sales. These dynamics suggest that while FLIGHT FARMS is rapidly gaining ground, it faces stiff competition from both rising and established brands in the California Flower market.
Notable Products
In August 2024, Flight OG Smalls (14g) ascended to the top spot among FLIGHT FARMS products, with notable sales of 7,717 units. Gelato Smalls (14g), which had consistently held the number one rank from May to July, fell to second place. Turbulence OG Smalls (14g) maintained its steady third position throughout the past four months. Flight OG Smalls (7g) and Jack Smalls (14g) held their 4th and 5th positions respectively, showing a consistent performance. The shift in rankings highlights a significant increase in sales for Flight OG Smalls (14g), making it the standout product for August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
