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Market Insights Snapshot
In May-2026, Young Buck concentrated 96.55% of sales in Pre-Roll, with Concentrates at 3.45% share, while Pre-Roll expanded 97.27% month over month and Concentrates accelerated 307.28% month over month. The average price across the brand sat at $11.36, alongside a Pre-Roll average price of 11.12 and a Concentrates average price of 28.36, and the brand held rank 20 in Pre-Roll within Ohio. The pattern implies a single-category anchor that is currently scaling fast month over month, with a nascent secondary category gaining momentum but still too small to materially change mix without sustained triple-digit MoM contributions.
Given rank 20 in Pre-Roll in Ohio and a 96.55% mix concentration, the 97.27% MoM surge in Pre-Roll points to share capture that is likely volume-led rather than price-led, while the 3.45% Concentrates slice and 307.28% MoM growth indicate early traction that could provide risk diversification. With category prices diverging (11.12 in Pre-Roll versus 28.36 in Concentrates), the mix shift implies Young Buck is positioned as a primarily value-accessible Pre-Roll player that can selectively leverage higher-ticket Concentrates for margin, but continued reliance on Pre-Roll means rank improvements will hinge more on sustaining MoM velocity than on incremental category breadth in the near term.
Competitive Landscape
Young Buck sits at rank #20 in OH Pre-Roll in May 2026, improving 4 positions from #24 in February 2026 and marking a peak rank of #20 in May 2026; that 4-rank climb over three months contrasts with the category leaders where Buckeye Relief holds #1 and Dogwalkers holds #2 without movement, indicating Young Buck is closing relative distance even as incumbents remain fixed. Compared with Pure Ohio Wellness at #3 and Rove at #5, the 15-rank gap from #5 to #20 underscores that Young Buck’s recent 20% rank improvement (24 to 20) over the last quarter outpaced static top-tier placements, implying the brand is transitioning from lower-tier presence toward mid-pack contention if the upward rank momentum persists.
Notable Products
Peach Dosi Pre-Roll (0.5g) led May 2026 with a +239.6% month-over-month surge and entered at rank 2, while Black Jack Pre-Roll (1g) fell -17.8% to rank 9. Cadilac Rainbow Pre-Roll (0.5g) also accelerated +145.2% to rank 1, and Super Lemon Haze Pre-Roll (1g) climbed +108.0% to rank 10. Eight of the top ten are Pre-Roll variants from just three flavor lines, indicating a portfolio skew toward a few fast-scaling SKUs rather than a broad spread.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
