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Apr-2024
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Overview
Market Insights Snapshot
In the Illinois market, Royale has shown a notable performance across two categories: Flower and Pre-Roll. For Flower, their ranking fluctuated from 50th in January 2024 to 46th in April 2024, with a slight dip to 61st in February. This movement indicates a challenging start to the year, yet an overall positive trajectory towards the end of the observed period, highlighted by an increase in sales from 60,088 in January to 105,018 in April. The Pre-Roll category exhibited more stability, maintaining rankings within the 26th to 32nd range, suggesting a consistent demand for Royale's Pre-Rolls among Illinois consumers. This steadiness, combined with a rebound in sales from February's 77,691 to 79,842 in April, underscores a resilient performance in a competitive market.
Conversely, in the Massachusetts market, Royale's journey tells a different story. The brand faced more significant challenges here, particularly in the Flower category, where rankings slipped from 75th in January to a low of 83rd in February, before partially recovering to 70th by April. This volatility is indicative of a fiercely competitive landscape, where even small gains are hard-won. The Pre-Roll category also saw a wide fluctuation in rankings, from 62nd in January to 76th in February, and back to 62nd by April, mirroring the difficulties faced in the Flower category. Despite these challenges, Royale's sales in the Pre-Roll category saw an encouraging uptick from 36,833 in February to 73,073 in April, suggesting a potential for recovery and growth in the Massachusetts market.
Competitive Landscape
In the competitive landscape of the Illinois flower cannabis market, Royale has shown a notable journey through fluctuating ranks from January to April 2024. Initially ranked at 50th in January, it experienced a dip to 61st in February, indicating a temporary setback in its market position. However, Royale demonstrated resilience and recovery by climbing back to 50th in March and further improving to 46th in April. This trajectory suggests a positive momentum in terms of market acceptance and sales, with a significant sales increase observed from February to April. In comparison, competitors like IC Collective, Triple Seven, Good Green, and Mini Budz have shown varying degrees of performance, with Good Green notably experiencing a higher rank but witnessing a decline over the same period. Royale's recent upward trend in rank and sales, despite being lower in rank compared to these competitors initially, indicates a growing consumer interest and potential for increased market share in the Illinois flower cannabis category.
Notable Products
In April 2024, Royale's top-performing product was the Banana Juice Pre-Roll (1g) in the Pre-Roll category, maintaining its March rank at number 1 with sales reaching 3132 units. Following closely was the LA Diamond Pre-Roll (1g), also in the Pre-Roll category, which held its position at rank 2 from the previous month. A notable newcomer in the rankings, Nimbus Snacks (3.5g) in the Flower category, made an impressive debut at rank 3. The Nimbus Snacks Pre-Roll (1g) saw a slight dip, moving from rank 4 in March to rank 4 in April, indicating stable performance within the top products. Lastly, the Dual OG #5 Pre-Roll (1g) retained its 5th position, showcasing the consistent preference of Royale customers for Pre-Roll products.
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